In today’s business environment, virtually every industry is finding mobile technology to be a profitable addition to their marketing mix. Mobile applications are now taking on a new, refined role with many wine retailers introducing mobile wine apps.

Wine retailers are using mobile apps as tools to connect with other businesses who sell wine, and also as a tool to connect with consumers. Mobile wine apps give consumers an instant wealth of information about their favorite (or new) wines, right as their at the purchase point. There are wine apps that help users pair the best wine with their food, apps that alert wine experts when a rare or new wine has hit the market and wine apps that offer compare, contrast, and consumer review information in real time. There are many more wine app features that are simply too numerous to list. One thing certain across the board is that wine apps give users unprecedented access to information that is crucial to the wine buying process, and gives wine retailers the chance to interact with their customers on a new, more personal level.

With mobile wine apps, wine retailers can now develop deeper relationships with customers as consumers use their app to make informed decisions about each wine purchase. A higher, more social level of customer interaction also gives wine retailers many powerful marketing opportunities, like building an opt-in list and SMS based promotions.

As we progress further into the 21^st century, it is likely that using a mobile wine app will become a regular step in the wine purchasing process. For more information about wine apps or mobile applications in general, visit www.mowbi.com. Or call 1-800-985-9277. E-mail WBouton@mowbi.com.