As you embark on entering into the Mobile Commerce sphere, it is important to understand the expectations consumers have regarding mobile commerce, and overall experience on your mobile website. Every company has a unique customer base, with unique needs, wants, and desires. To discuss questions and  ideas for setting up a successful mobile presence for your business, give us a call at 1-800-985-9277. Or e-mail bill@mowbi.com or jordan@mowbi.com

In the meantime, read on for today’s idea to get you thinking about consumers in the mobile commerce market.

What’s the Top feature Consumers want from Mobile Commerce?

SPEED.

According to Forrester Consulting, fast internet speed (i.e. a webpage that loads instantly) is crucial to any e-commerce business. In fact, their data shows that it takes consumers two seconds or less to become frustrated to the point of losing interest in your website and visiting a competitor when your website hesitates to “load up”. 

This means that two seconds or less is what you’re working with to capture the attention of your target audience via internet or mobile device. 

This past holiday season, the average time it took most mobile websites to load was 3.7 seconds- almost 2 seconds past the point of interest for consumers.

Looking at these numbers, it almost goes without saying that having a fully optimized, fast loading mobile commerce website is absolutely make-or-break in your mobile commerce efforts. DO NOT simply make your current e-commerce website available via mobile device. The website will not load in anywhere near a reasonable time, wasting any money and efforts put forth for your mobile marketing campaign.

It is best to have a professional create a fully optimized mobile website for you. Give us a call and ask about how we can develop a mobile commerce website from your existing e-commerce site. 800-985-9277.

If you still aren’t convinced about the importance of speed and mobile commerce, chew on this last quick stat: Last year, Forrester Consulting found that of the 14% of consumers who owned mobile devices but had not used them to make a purchase, almost 50%  reported they would have in fact made purchases if the speed of each mobile site had been faster.