New Year’s Eve is almost here and if you own a bar, lounge, or nightclub; chances are, you’ve been planning ahead for this coming Friday (New Year’s Eve), as retailers planned for Black Friday, a few weeks ago. New Year’s Eve can be a huge holiday revenue-wise for nightclubs nation wide, as consumers step out to say farewell to the year past and usher in a year of new beginnings. And mobile technology presents exciting mobile marketing opportunities for nightclub owners who want to drive traffic to their establishments on this upbeat holiday. Here is a list of the Top 5 Mobile Marketing Ideas for Nightclubs. Whether you try one, or try them all, mobile marketing tools can greatly increase traffic to your venue this New Year’s Eve.
Text Message Marketing- This is the chance to make the opt-in list you’ve worked all year long to build, pay off big time. There are numerous ways nightclubs can use text messaging as a marketing tool this New Year’s Eve. One great idea is to text an exclusive drink special to your opt-in list. For example, you could text about a free pre-ball drop champagne toast going on at your venue in the next 20 minutes. Not only will this be an exciting moment for everyone in your nightclub, but it can also tempt customers on your opt-in list who are not in your club, to get there ASAP., in order to take part in the festivities. Another SMS Message that could give you immediate traffic, is a text that announces a waived cover charge for the next ten people to show up, and mention they saw the text. There are so many different ways for nightclubs to use text message marketing. A combination of knowing your audience, and creative brainstorming can set you up for an extremely successful texting campaign.
Location Marketing-This exciting form of mobile marketing allows businesses to communicate with consumers based on the consumer’s location. This is a huge opportunity for locally based companies, such as bars and nightclubs. As a local business, you should definitely be sure that you’re a part of the Mobile Directories that are key for your area, as well as major mobile search engines. This way, when people search for nightclubs in your specific city- your club appears in the search. Another way for nightclubs to use Location Based Marketing is by giving special drinks, VIP Passes, etc to people who “check-in” at your establishment. You can partner with an app like FourSquare to run this promotion, or be a little more creative. Is there a special act performing on New Year’s Eve? An ice sculpture on the bar? Have consumers take a picture of something unique about your establishment to check-in.
Mobile Social Networking- When you interact with customers via social networks, like Facebook or Twitter, don’t forget that the large social networks are all mobile- therefore, your messages should be tailored to a mobile audience. Did a local or national celebrity just walk into your nightclub? Tweet about it or post it on Facebook, with pictures. Mobile Social Networking provides real time conversation between you and your customers. Keep them up to date on the latest and greatest going on at your nightclub, and they’ll be more likely to remember you this New Year’s. Another way to use Mobile Social Networking is to give free VIP Passes to the first 5 people to “like” a post, or the first 10 people to re-tweet your promotional message.
Rich Media- Mobile technology has come a long way, and this includes the capability to incorporate rich media into your mobile webpage. You can post a Youtube video of your headlining band warming up, or post a podcast of an interview with the local or national celebrities who are attending your New Year’s Eve event. You can have ringtones or Mp3s featuring music from your house or guest DJ available to download. As more and more consumers turn to the mobile web, consumer expectations have risen. People expect a rich, entertaining experience with the mobile web- this holds especially true if your business is entertainment.
Key Part of Marketing Mix-You can incorporate any of the mobile marketing ideas for nightclubs listed above or more, by simply adding them to your traditional marketing efforts. For example, your fliers could have a call to action that drives texts or mobile url visits. Your radio commercial can announce your check-in promotion. Your newspaper ad can drive users to your Facebook page.
No matter which mobile marketing option you choose, it’s a smart move for nightclub owners to add mobile to your mix this New Year’s Eve, and into 2011. For cutting edge mobile tools that will help you reach your customers, year-round visit www.mowbi.com. Or call 800-985-9277. E-mail Bill@mowbi.com.