Recently, it was predicted that within the next three years, retail stores that fail to have a mobile internet presence will experience a harsh decline in sales- and may cease to exist at all. It’s time to get familiar with mobile commerce and how you’re going to incorporate it into your business right now. Do not wait until you lose customers or sales. For information on getting an mcommerce site started, give us a call at 800-985-9277 or e-mail bill@mowbi.com or jordan@mowbi.com Ask about how to get your free demo.

Here is a list of the Top Five Features Your Mobile Commerce Website Needs to incorporate for Success

1. Use-Case Based Website- The mobile commerce shopper is a time sensitive shopper, meaning they are on the go and likely do not have time to browse around online. These shoppers are, however interested in the special deals and sales that are available to them via mobile commerce. It is crucial that your website is centered around these shoppers. Your Mcommerce site can mirror your traditional internet presence, but the homepage should include use-case links so consumers can easily find and click to important pages. Popular use-case links are Holiday Based Deals- Mother’s Day, Christmas, Thanksgiving, Gift Registry; Special Sales- Mobile Users Only Deals, $20 & Under Steals. You should make appropriate links easily available on each page- links to Purchase, Add to Favorites, Search All- should be immediately available on the appropriate page. The bottom line is this: mobile consumers are time sensitive consumers, and you need to make sure that your mobile site incorporates considerations to this unique characteristic of mobile shoppers. Make it quick and easy for your mobile audience to browse, shop, and purchase.

2. Social Media Links-Your mobile commerce site should include links to your social media networks (and of course, you absolutely should be using mobile social media). Jon Kubo, chief information officer of  successful Junior’s  Clothing Retailer Wet Seal, told Mobile Commerce Daily, “Mobile merchandising is in its infancy but combining social, in context and entertaining elements to present merchandise will capitalize on the key elements of the mobile user experience” . Wet Seal has been able to merge social media with Smart phone technology to drive sales. With ecommerce, we learned that user generated content is an extremely powerful marketing tool. This is also going to ring true for mobile commerce.  Call us to discuss Mowbi, our groundbreaking business tool that puts all of your social media networks at your fingertips, with single site pages starting at ZERO COST- i.e. FREE. 800-985-9277 or e-mail bill@mowbi.com or jordan@mowbi.com

3. Relevant and Timely Content- Always keep in mind that the mobile consumer is on-the-go. The content and merchandise on your mobile commerce website should be timely and relevant to mobile consumers. For example, an online florist should have Valentine’s Day bouquets available on their homepage in the last two weeks of January, through February 14th. Their social media and mobile marketing efforts should revolve around Valentine’s Day, and the content/design on the company website should reflect the holiday. Content should be fresh, updated frequently, and should be relevant to your mobile audience.

This mobile audience is poised to explode in numbers, and they will be expecting high quality experiences with mobile commerce. Are you up for the challenge? Give us a call at 800-985-9277 and let’s talk about how to implement mobile commerce into your business plan. 1-800-985-9277 or e-mail bill@mowbi.com or jordan@mowbi.com