Text message marketing is an excellent tool for any business- it is a particularly attractive feature for those in the service industry. Text Message reminders that send updates to customers, reminding them of impending appointments can not only decrease the costs of missed appointments, but can also secure new sales.

Kaiser Permanente, a large non-profit medical center was able to save $270,000 in one month by using SMS reminders. Each missed appointment cost the hospital $150- texting reminders to patients cut down on costs significantly.

Text Message Reminders can also generate new business. For example, if you own a local hair salon, you could send messages to your clients 6 weeks after their last hair cut, reminding them that it is time to schedule an appointment.

This kind of SMS messaging assumes the sale (that is- it assumes the client was planning on scheduling another appointment with you), and you could even follow through by allowing clients to schedule their appointment on the spot-via their mobile device.

Headrush, a popular hair salon in the UK was able to cut their “no-show” appointments by 70% using SMS messaging, and they now use text message marketing to send coupons, special event promotions, and holiday/birthday messages to client in order to increase sales.

Text Message Reminders are an easy way to keep in touch with your customers and turn “one-shot deals” into a loyal customer base. Give us a call to discuss our Text Messaging programs and see how you can quickly enhance your ROI with SMS. 1-800-985-9277 or e-mail bill@mowbi.com or jordan@mowbi.com