A well known benefit of Mobile Commerce is that it allows for marketers to reach audiences on a micro-targeted level. Yet, companies should not forget that another great aspect of mobile marketing and mobile advertising is the ability to track detailed results per campaign. The ability to track response not only gives you an idea of a message or offers effectiveness; it also can give you insight on your audience, offers, price points, and the overall messaging strategy. Being able to send advertising messages that are heavily targeted with measurable results is immensely important to any marketing campaign.

Here are a few ways to measure response from your mobile marketing efforts:

Direct Response (DR) Metrics- These are metrics that you are likely already familiar with like CPC, Click-through Rate and Impressions Rendered. You can also track response by conversion rate, opt-in rate, and Click-to Call rate. No matter which DR metric you use to measure success of your mobile campaign, it’s good to know that most mobile advertisements have been proven to generate a much higher click through rate than traditional internet ads or email advertising.

Branding Metrics- These are metrics that measure results such as brand recall, overall awareness of your advertising message, and future intent to purchase. An important mobile advertising method for a branding campaign is texting- the opportunity for reach is huge. Almost every mobile phone can receive text messages, so you can open your market to everyone in the United States with a mobile phone. With text you’ll be able to cultivate and build a valuable list that can yield profitable and measurable results.

Give us a call at 1-800-985-9277 to discuss how we can help bring success to your mobile commerce efforts. Our innovative applications will put everything from text message marketing to mobile social media, to a full blown mobile commerce site literally at your fingertips (at rates so reasonable, you need to hear them yourself to believe) Call 1-800-985-9277 today to take advantage of the unique mcommerce opportunities.