Originally posted on Maine Business

There’s a lot of talk out there about white hat and black hat Search Engine Optimization. What you can and can not do. What is considered fair and what is considered cheating. The real problem is that it is all old hat.

Not long ago, your website, and your site’s structure, was of major importance. How your site was designed could make or break your popularity in the search engines. But, with the ever increasing popularity of social networks and social media, it is no longer about your site and what it portrays to the world. It is about how the world perceives your site.

These days, a poorly built website with cool content will overtake a boring yet professionally designed site in rankings every time. It’s still all about the content. Content is king. It’s just that you can no longer win the popularity contest with good content, good site structure, and a set of authority links.

Read the whole article on Maine Business:
http://mainebusiness.mainetoday.com/blogentry.html?id=15991