The Real Estate industry is ever changing, but one aspect that has remained constant is the need for brokers and agents to develop new, effective ways to sell commercial and residential properties. Mobile Marketing presents excellent opportunities for real estate agents to connect with prospective home buyers and build relationships that are mutually beneficial. Here are a few easy ways for agents and brokers to implement mobile marketing into their mix.

SMS Marketing- Have your clients opt-in to a mobile text club that automatically sends them a text when a property that fits their specifications enters the market. Not only is this an excellent service to your clients, but it also enhances your chance of moving units. You can maximize the benefits of your text club by allowing prospective clients to sign up for the club on your traditional website. It’s a win-win situation, because your prospects get homes that meet their criteria sent straight to their phones in real time, and you get to build your customer list, with a solid list of active home buyers. This is also an attractive option, because it cuts down on the costs  and time of printing, posting, and distributing brochures.

Mobile Website- Create a basic mobile website using a platform such as Mowbi, that allows you to list your contact information and logo, along with click to call and click to e-mail. Use text messaging to drive traffic to your mobile website, where clients can contact you immediately. Add Google Maps, and your customers can view exact property locations and check out the neighborhoods of homes they’re interested in. You can even upgrade to a full mobile website, and allow clients to view all of your available properties and schedule showings via mobile phone. The opportunities are endless, and for the most part, very inexpensive.

Mobile Social Networking- Mowbi Connect is a free mobile social networking tool that allows you to create a mobile web space that’s all about you. This tool can be of incredible value for those in the real estate industry, because you can keep your clients and prospects instantly up to date on all available properties via all of your social networks on ONE mobile website. Did the price of a house just drop? Update your mobile opt-in list immediately, by simply updating your mobile facebook or Twitter account. All updates will automatically appear on your Mowbi Connect page and be shared with your entire network. Are there new pictures up of a property? A virtual tour? Let everyone know right away, by simply uploading the files onto your mobile Flickr or YouTube account. The updates will automatically appear to your whole network with Mowbi Connect. Mobile Social Media presents unlimited opportunity for agents and brokers. Mowbi Connect is an excellent, free tool that makes mobile social networking fast, easy, and profitable.

Visit www.mowbi.com to get your free Mowbi Connect site and call 1-800-985-9277 to talk about how Mobile Marketing can help you sell properties and build a solid, loyal client base. Call 1-800-985-9277 or e-mail Bill@mowbi.com or Jordan@mowbi.com