Posts Tagged ‘mowbi mobile commerce mcommerce ecommerce’

Mowbi Mobile Website- FREE

June 2nd, 2010 No Comments

In previous posts we’ve reviewed how and why it is important to consider adding mobile commerce to your business plan. We have also touched on Mowbi, the groundbreaking platform that is an all around business tool for MCommerce.  The Mowbi beta launch is near, which is exciting on many levels. Here is a brief outline of the FREE mobile website that our Mowbi Members will enjoy.

Basic Company Information and Logo- This is includes your business address and contact information. It is crucial to have your company logo and contact information prominently displayed across all lines in the marketing channel. It is even more important on a mobile commerce website, as the mobile audience is often on the move, and looking for goods or services while they are en route. The ability to reach the new mobile consumer is going to be increasingly important. The FREE Mowbi Mobile Site allows you to have your company’s most important information, readily available to your mobile customers.

Click to Call- This valuable feature allows mobile consumers to click an icon or link that generates a phone call to your designated line. For instance, a pizza parlor could have a pizza icon with a click to call CTA (call to action). The customer simply clicks on the pizza, and the phone rings at the pizza parlor. Again, this incredibly valuable feature is included in your FREE Mowbi mobile site.

Click to E-mail-This is the same great concept as click to call, except this function allows consumers to click on an icon or link to send you an e-mail. This function is FREE with your Mowbi Website.

Google Map Directions to Your Business-The importance of this function on a mobile website is immense. It is absolutely imperative that you have clear, easy to follow directions to your location- especially if you are a locally based business. It all goes back to the basic rule of thumb for the mobile consumer- assume they are on the go. Mobile users need to know how to find you- FAST. They don’t have the time to browse around the web and look for themselves like traditional Internet users do. This crucial feature is yours FREE with your Mowbi One Page Website.

Social Media Links-Links to your blog, Facebook, Twitter, and other social networking sites are part of your FREE Mowbi Website. Mobile Commerce is all about interacting with your customer, rather than speaking at them. Mobile Social Media allows you to be in constant contact with your customers. Do you have a special sale going on? An event or promotion? Mobile Social Media allows you to promote your business and interact with your customers with up to the minute information. This is your opportunity to build valuable relationships that lead to a solid, loyal customer base.

All of these valuable features are yours, absolutely free with your FREE Mowbi Mobile Website. Just one of these services could cost you thousands. Mowbi members will get them all for free. Give us a call today to find out how Mowbi can help launch your mobile commerce initiatives. The above features are just a small sample of what the full Mowbi platform can do for your business. Call now. 800-985-9277 OR E-mail Bill@mowbi.com or Jordan@mowbi.com

Posted in Mobile Commerce, Mowbi Tags:

Mobile Commerce News-Mowbi is in MAINEBIZ

May 25th, 2010 No Comments

CHECK IT OUT- MOWBI IS IN THE NEWS

http://www.mainebiz.biz/news46364.html

Interested? Give us a call 800-985-9277 or e-mail Bill@mowbi.com or Jordan@mowbi.com  

MAINEBIZ has done an interesting write up on Mowbi, the exciting new mobile platform that puts the entire mobile commerce spectrum at your fingertips.

There are several applications available that allow companies to go mobile, however, Mowbi is so exciting because it is ONE platform that encompasses all of the tools you need to engage in mobile commerce.  

The time, effort, and start up/ongoing costs to get separate applications for EACH mobile commerce function needed to operate efficiently on a mobile scale can be outrageous. There are so many functions of MCommerce- SMS Marketing, Social Media, Mobile Invoicing, Mobile Credit Card Terminals- the list could go on and on. Mowbi gives you ALL of these functions and more in one, affordable, user friendly platform.

With the importance of establishing an Mobile Commerce presence growing everyday- Mowbi is the platform that you absolutely do not want to miss.

Posted in Mowbi Tags:

Mobile Marketing – Engagement

May 23rd, 2010 No Comments

The slide show Mobile Marketing Trends 2010 states that we’re moving away from the era of impressions into a time of engagement. This is a meaningful statement, with many implications for business owners.

Lets first look at the traditional practice of gaining impressions: Radio, Print, TV, and Traditional Internet are all vehicles that are able to deliver a given number of consumer impressions (determined by station, market size, audience demo, etc.). This has been a mainstay in any marketing or advertising campaign.

With the proliferation of mobile marketing, things are changing. Before we go into detail, here are a few interesting stats to consider:

*Cell Phones have now surpassed web access, cable television, and at-home PCs

*More than 95% of cell phones sold today are internet ready- and 70 Million consumers use them regularly

*Over 20% of households in the US are wireless only- No home phones/home PCs

*Smart phones are now becoming “second wallets”- 38% of mobile users consider mobile to be more important than wallet

It is crucial that companies understand how to reach out to consumers via mobile device and how to turn these “impressions” into meaningful engagement.

There are mobile marketing practices that can help you communicate with your customers in a manner that builds lasting relationships.

SMS/Text Message Marketing- You can drive mobile traffic by prompting your audience to text for coupons, sweepstakes, special sales events, etc. SMS is great to use as part of your marketing mix because it is relatively easy to integrate into your existing plan. For instance, you could have texting as part of your call to action in a print ad. You could prompt listeners to text via radio ad. You can use text as part of your television campaign. No matter what, with SMS as part of your mobile marketing mix, you are getting consumers to not only view your message, but take an active part in it.

Mobile Social Media- In 2009, Facebook reported that 65 million worldwide visits came via mobile device. Social media has gone mobile. You should interact with your consumers on sites like Facebook and Twitter as part of your mobile marketing plan. An important aspect of using social media for mobile marketing is that the information in your updates needs to be timely and relevant for mobile users. For example, on a Saturday at noon, a local record store might tweet their Buy 1/Get 1 offer that is only happening from 1-3pm the same day. That information is extremely timely, and is of particular interest to mobile users who are likely to be out and about. Mowbi is an excellent tool for conducting all of your mobile social media marketing because it puts all of your social networking sites in one place- so updating your content is fast and easy. Call 800-985-9277 or e-mail bill@mowbi.com or jordan@mowbi.com for more info and a FREE DEMO of Mowbi.

Direct Response & Mobile Marketing- The opportunities are boundless for DR via mobile phone because marketers have a chance to create strong, permission based customer lists. One DR mobile marketing initiative your should definitely give consideration to are customer loyalty programs.  Mobile Customer Loyalty programs can be much like the card based rewards programs used now by most major retailers, accept offers, coupons, news, and discounts are giving via e-mail and text instead of paper coupons, plastic cards or direct mail. Mobile Coupons are 5-8 times more likely to be redeemed.

No matter which methods you apply, engaging your customers is going to be a major part of the marketing of the future- particularly mobile marketing. This is exciting news for any business owner or marketer because instead of gaining views/impressions, with mobile marketing, you have a chance to engage your customers and build quality consumer relationships that last.

Posted in Mobile Commerce, Mowbi Tags: ,

Top 3 Features Your Mobile Commerce Website Needs Now

May 11th, 2010 No Comments

Recently, it was predicted that within the next three years, retail stores that fail to have a mobile internet presence will experience a harsh decline in sales- and may cease to exist at all. It’s time to get familiar with mobile commerce and how you’re going to incorporate it into your business right now. Do not wait until you lose customers or sales. For information on getting an mcommerce site started, give us a call at 800-985-9277 or e-mail bill@mowbi.com or jordan@mowbi.com Ask about how to get your free demo.

Here is a list of the Top Five Features Your Mobile Commerce Website Needs to incorporate for Success

1. Use-Case Based Website- The mobile commerce shopper is a time sensitive shopper, meaning they are on the go and likely do not have time to browse around online. These shoppers are, however interested in the special deals and sales that are available to them via mobile commerce. It is crucial that your website is centered around these shoppers. Your Mcommerce site can mirror your traditional internet presence, but the homepage should include use-case links so consumers can easily find and click to important pages. Popular use-case links are Holiday Based Deals- Mother’s Day, Christmas, Thanksgiving, Gift Registry; Special Sales- Mobile Users Only Deals, $20 & Under Steals. You should make appropriate links easily available on each page- links to Purchase, Add to Favorites, Search All- should be immediately available on the appropriate page. The bottom line is this: mobile consumers are time sensitive consumers, and you need to make sure that your mobile site incorporates considerations to this unique characteristic of mobile shoppers. Make it quick and easy for your mobile audience to browse, shop, and purchase.

2. Social Media Links-Your mobile commerce site should include links to your social media networks (and of course, you absolutely should be using mobile social media). Jon Kubo, chief information officer of  successful Junior’s  Clothing Retailer Wet Seal, told Mobile Commerce Daily, “Mobile merchandising is in its infancy but combining social, in context and entertaining elements to present merchandise will capitalize on the key elements of the mobile user experience” . Wet Seal has been able to merge social media with Smart phone technology to drive sales. With ecommerce, we learned that user generated content is an extremely powerful marketing tool. This is also going to ring true for mobile commerce.  Call us to discuss Mowbi, our groundbreaking business tool that puts all of your social media networks at your fingertips, with single site pages starting at ZERO COST- i.e. FREE. 800-985-9277 or e-mail bill@mowbi.com or jordan@mowbi.com

3. Relevant and Timely Content- Always keep in mind that the mobile consumer is on-the-go. The content and merchandise on your mobile commerce website should be timely and relevant to mobile consumers. For example, an online florist should have Valentine’s Day bouquets available on their homepage in the last two weeks of January, through February 14th. Their social media and mobile marketing efforts should revolve around Valentine’s Day, and the content/design on the company website should reflect the holiday. Content should be fresh, updated frequently, and should be relevant to your mobile audience.

This mobile audience is poised to explode in numbers, and they will be expecting high quality experiences with mobile commerce. Are you up for the challenge? Give us a call at 800-985-9277 and let’s talk about how to implement mobile commerce into your business plan. 1-800-985-9277 or e-mail bill@mowbi.com or jordan@mowbi.com

Posted in Mobile Commerce, Mowbi Tags: ,

Quick Tips: How to develop an Effective Mobile Commerce Site

April 28th, 2010 No Comments
Do you have questions about creating a mobile website? Do you understand the importance of getting involved NOW with MCommerce, but are unsure of the first steps? Check out Mowbi. Packages start with a FREE 1 page mobile site that is professionally, fully optimized for mobile search engines, with your unique logo, contact info, directions, color scheme and designs. It’s an advanced listing which presents a professional image in each search engine result. It could easily cost thousands of dollars for a company to develop a mobile site and listing on their own. A one page mobile website through Mowbi is FREE. Call 1-800-985-9277 for more information.
Developing a mobile web presence right now is crucial- in past posts, we’ve discussed a few of the many reasons why thinking on a mobile scale is increasingly important.

Here are a few quick tips for developing a strong mobile website

Since this technology is fairly new, we recommend consulting with experienced ecommerce professionals who are innovators in the Mcommerce game. There are people who have been preparing for the Mobile Revolution for years- it’s best to lean on them when you first get started. We’re available at App Publishing for anyone who wants to get into Mcommerce. Give us a call anytime to discuss your ideas. 1-800-985-9277.

Regardless of how you choose to go about it, the first tip is that you’ll want your company’s mobile site to be optimized for mobile search engines. Would you ignore your ecommerce website’s rating with Google? You absolutely need to be sure that your mobile site will show up in searches, and in order to do this, it must be fully optimized. Before you get into site development either solo or an outsourced company, make sure you cover this extremely important aspect.

Do not simply make your e-commerce website available via mobile device. Mobile Devices have unique coding specs that will cause your e-commerce website to either take too long to load, or not load at all. You’ll need to develop a unique mobile website or application in order to have a fully functioning mcommerce site- otherwise, you will not have a full mobile presence and many of your customers will not be able to access your site via their Smart phones.

You’ll need to be sure to get into Mobile Directories- these are not unlike the open directories associated with ecommerce now. And just as it is important for your ecommerce website to be in open directories, it is equally important for your mobile website to have active listing status.

Last, but not least are the most obvious tips- Make sure you can Brand your mobile site with your logo, color schemes, etc. Also (it may seem obvious, but this is a new medium) make sure you have contact information and directions to your location prominently listed on your front page.

For more information and to develop a one page mobile site FREE call us at 1-800-985-9277

Posted in Mowbi Tags:

Beta Launch for Mowbi is Near

April 24th, 2010 No Comments

We’re getting closer to the beta launch date for Mowbi, the new mobile application that  builds a mobile website using feeds from your blog, social network feeds (think Facebook, Twitter), and additional mobile websites.

With this exciting new mobile app, you can have a powerful social networking website literally in minutes. It’s an excellent way to build a solid presence online, and in the mobile world.  When you log on to your Mowbi site, all of your social networking efforts are in one place, so you can easily send updates, promotions, etc. to your customers within seconds.

The Mowbi website is so easy because it pulls information that you already have on your social networking sites into one unique mobile website, created just for you…because the content is by you. 

Mowbi  is hands down, a new application that anyone who uses social marketing should be using- and in the 21st century, pretty much everyone in any kind of business could benefit from social networking.  From Independent Contractors, to Small Business Owners, to Large Corporations- Mowbi is an exciting new mobile app that’s sure to be a powerful marketing tool across the board.

Be on the lookout for our beta launch date- it’s coming up very soon.

Posted in Mowbi Tags:

Mobile Commerce is Growing- Is your Business Ready?

April 21st, 2010 No Comments

Mobile Commerce is growing at a huge rate- in fact, Forbes Magazine predicts that Mcommerce will be a $300 Billion dollar industry by 2013.  Here is a quick way to put those numbers in perspective for you- that’s $300 Billion in 3 short years.  We’re talking about an explosion of Ecommerce proportions.

This is a really exciting time for consumers and business because goods and services are now available instantly. Want to order a pizza after a concert late-night? No problem- there are mobile applications that make it possible to identify pizza places that are open in your area, view the menu, pay for the pizza, and schedule the delivery before you even leave the parking lot. Your pizza could be waiting for you as you arrive home. This is an example of how mobile commerce is great for consumers-now lets talk about how this same scenario is excellent for businesses too.

Say you’re the owner of one of many pizza shops in your downtown area. What sets your business apart from your competitors is your large late-night menu, and your extra late delivery hours. Using a neat mobile application like our Mobile Store Maker, you are able to offer your full menu not only online, but via Smart phone as well. And with the Mobile Invoicer app, you’re able to take payment instantly from the phone too. And with a new application such as Mowbi, you can stay fresh in your customer’s minds when it counts the most- send a tweet with a special on Pepperoni Pizza only available from 12:30-130AM, and watch your orders come in. Why wait for customers to possibly think of you?

There are so many opportunities available with new mobile applications, that MCommerce clearly the next natural step for both businesses and consumers. This stretches beyond pizza joints and Mom & Pop Stores (while it certainly includes them). How could Mobile Marketing benefit your business?

Posted in Mobile Commerce Tags: ,

Mobile Commerce & Steve the Plumber

April 20th, 2010 No Comments

Did somebody call a plumber? Or an electrician? How about a plow guy? No matter what the company is- One could say that the ultimate  benefit of our latest new app, Mowbi is that it allows businesses to interact with their customers on multiple levels literally within the blink of an eye. And with our Mobile Store Maker and Mobile Invoicer apps, you can conduct complete business transactions in seconds.

This is one reason why Mowbi is an exciting mobile application for local businesses in particular. Take a plumber, for example. Let’s call him Steve. Steve owns a small plumbing company in Southern Maine, and frequently uses Mowbi to stay in touch with his regulars and grow his customer base.

When a huge rain storm hits, and tons of people in Steve’s area are in need of a plumber- Steve has a jump on his competitors. Because with Mowbi, Steve can send his customers automatic updates right to their phones with times and dates he is available to work. Why wait for customers to dig out your phone number or search through the Net (all the while taking a gamble that they won’t call you this time around)?

And of course, Steve can schedule each appointment with Mowbi And when he gets to a job, Steve can clock each second he works, using our Mobile Store Maker. Steve can even invoice his customers on the spot with the cool new mobile app,  Mobile Invoicer, and the best part- Steve can collect payment on the spot and get that payment on the books immediately- All with Mowbi, Mobile Store Maker, and Mobile Invoicer. So using Mobile Commerce, Steve cut out the competition, booked and organized his schedule, kept track of his time on the job, invoiced his customer, and received payment…all with a few inventive mobile applications. Not too bad for Steve the plumber, huh?

This is just one of the many examples of how our new mobile application Mowbi and our Mobile Store Maker and Mobile Invoicer makes sense for anyone who owns or operates a business. Be on the lookout for the Mowbi launch date in July, and stay tuned to this blog for more sneak peek updates!

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MOWBI Launch Date

April 18th, 2010 No Comments

Mowbi Site Home3 MOWBI Launch Date

The official launch date for Mowbi is July 1st 2010.

Prior to the launch date are a few Beta Releases. The first one will be May 15th. Additional Beta Releases will include company launches on June 1st and June 15th. Only select companies will be part of the Beta Releases.

At this time, the date of this posting, we have three Beta Release spots open.

Watch this blog for more information.

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