Posts Tagged ‘mobile store maker’

Create Mobile Store with Tips from Japan

Mobile commerce may be just starting to pick up speed in the United States, but companies are already making millions of dollars in mobile commerce revenue in Japan. In fact, the Japanese have been profiting from mobile commerce for years. Did you know that Japan reports $400 million dollars of revenue from mobile commerce each year?  Here are a few key tips from the Japanese to consider when you set out to create a mobile store.

Make it convenient & FUN- Takeshi Natsuno, a key mobile web developer in Japan has been quoted saying that mobile commerce is so popular in Japan, because it is a convenient and fun experience for consumers. When you create a mobile store,  make your content  convenient for mobile shoppers.  For instance, don’t set up create a mobile store that requires users to scroll in more than one direction to view the content on your site. Don’t use font sizes that are so small, that users have to strain to read your content. Make it as convenient for consumers to browse and shop from your mobile website as it is to shop on your e-commerce site.  Your mobile store should also have a “fun” element. Keep your content fresh, relevant, and interesting. The colors and graphics should be engaging. Have links to your blog and social media sites available on your landing page.

Your Mobile Store should be intuitive- When you create a mobile store, keep in mind that users are expecting a positive, user friendly experience. Your  mobile store should be easy to navigate. Popular links should be easy to find, sales and promotions should be prominent, checking out should be a clear and simple task.

Graphics & Images should be sized for the mobile web- This is a great reason to not simply make your e-commerce site available on the mobile web. Images that are not sized and optimized for the mobile web will either cause your store to load much too slowly or display the graphics on your mobile website in a low quality manner (i.e pixelated images). Even in Japan, where mobile technology is on the cutting edge, consumers complain about low resolution colors and images. When you create a mobile store, it is extremely important to follow the proper guidelines for content and graphics.

A great way to create your mobile store that follows some of Japan’s model for mobile commerce success is to call in the help of professionals. Call us at Mowbi to get the ball rolling on your mobile store. 800-985-9277 Or e-mail Bill@mowbi.com or Jordan@mowbi.com

Top 5 Reasons your Business Should Go Mobile – Right Now

In past posts, we’ve shown examples of how businesses can use mobile apps as a marketing and commerce tool.  If you’re a business owner, or are involved with marketing efforts for any business, here are 5 great reasons why you should be getting in on the mcommerce action right now.

1. On any given day of the week, roughly 57.8 MILLION Americans are online via mobile devices. That number is growing, and is definitely not a stat to sneeze at. If over half a billion consumers are logging on via mobile device- your business can’t afford not to have a presence there. Why wouldn’t you want your goods and services available to millions of qualified consumers?

2. With new mobile applications that allow you to create and maintain a fully functioning ecommerce site on a mobile scale, for a relatively small fee,  you can have an additional outlet for generating and completing sales transactions.

3. With a mobile application like Mowbi, you can stay in touch with your customers 24/7 with fresh, relevant content that can generate thousands in sales. Remember the past example of the pizza joint sending Twitter updates of late-night specials to Smart phone customers on Saturday nights? Mobile social media allows you to be proactive with your customers- reaching out to them at the times when they are most likely to buy.

4. Experts predict that Mcommerce is poised for an explosive surge like Ecommerce was years ago. We all know that having an internet presence is crucial for businesses in the 21st century. Failure to establish yourself in the Mobile Commerce  realm is likely to be a huge misstep. As more companies establish mobile identities, and more consumers turn to mobile devices for internet use; those businesses who ignore mobile marketing could be left out in the cold. Don’t wait for lost website hits and internet sales- look to mobile marketing now, and be thankful you did later.

5. It’s easy. With the cool new mobile apps appearing daily, it is easier than ever to set up a Mobile Store. In fact, our Mobile Store Maker coupled with the Mobile Invoicer allows you to set up shop in less time than it takes to read the Sunday Newspaper. Mobile Invoicer literally turns a Smart phone into a Credit Card Processor in seconds. There are even new mobile applications that can convert an existing brochure site into a commerce site. Our mobile application Mobile Store Maker allows you to build a mobile store from your existing website and/or turn your brochure/info only website into a full fledged commerce site.

These are just 5 of the many, many excellent reasons it is worth it to get involved with MCommerce right now.

Mobile Commerce is Growing- Is your Business Ready?

Mobile Commerce is growing at a huge rate- in fact, Forbes Magazine predicts that Mcommerce will be a $300 Billion dollar industry by 2013.  Here is a quick way to put those numbers in perspective for you- that’s $300 Billion in 3 short years.  We’re talking about an explosion of Ecommerce proportions.

This is a really exciting time for consumers and business because goods and services are now available instantly. Want to order a pizza after a concert late-night? No problem- there are mobile applications that make it possible to identify pizza places that are open in your area, view the menu, pay for the pizza, and schedule the delivery before you even leave the parking lot. Your pizza could be waiting for you as you arrive home. This is an example of how mobile commerce is great for consumers-now lets talk about how this same scenario is excellent for businesses too.

Say you’re the owner of one of many pizza shops in your downtown area. What sets your business apart from your competitors is your large late-night menu, and your extra late delivery hours. Using a neat mobile application like our Mobile Store Maker, you are able to offer your full menu not only online, but via Smart phone as well. And with the Mobile Invoicer app, you’re able to take payment instantly from the phone too. And with a new application such as Mowbi, you can stay fresh in your customer’s minds when it counts the most- send a tweet with a special on Pepperoni Pizza only available from 12:30-130AM, and watch your orders come in. Why wait for customers to possibly think of you?

There are so many opportunities available with new mobile applications, that MCommerce clearly the next natural step for both businesses and consumers. This stretches beyond pizza joints and Mom & Pop Stores (while it certainly includes them). How could Mobile Marketing benefit your business?

Internet Retailer Article on Mobile Store Maker…

Check out the article from Internet Retailer Magazine…

3 phones 160 Internet Retailer Article on Mobile Store Maker...App Publishing offers retailers low-cost entry into m-commerce

Our Favorite quote:

“A newcomer to mobile commerce is going with the same business model, targeting small businesses, but offering significantly richer mobile experiences for $20 a month (for product catalogs of up to 1,000 items) and the ability to inexpensively create basic mobile apps for smartphones. That newcomer is App Publishing LLC, and yesterday it launched Mobile Store Maker, a self-service system that enables retailers to create their own m-commerce sites, with App Publishing connecting the site to payment manager Authorize.net and offering checkout via credit card, Google or PayPal.”

Read the whole article:

http://www.internetretailer.com/dailyNews.asp?id=32367

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