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Find Your Pot of Gold with Mobile Marketing

March 17th, 2011 No Comments

In the spirit of today’s holiday (St. Patrick’s Day), here are two key mobile marketing insights to help anyone find their pot of gold with Mobile.

Plan your Campaign-Since mobile marketing is relatively new to the scene, it may be tempting for business owners to jump into a mobile campaign without properly planning, which can harm results and learnings. For example, before launching a text messaging campaign, the metrics by which success will be measured should be established. The items being promoted should be in-stock, all links should be live and tested. If you’re driving customers to mobile, your mobile site must be optimized for the mobile web. If you’re running a location based campaign, be sure to have the software in place to track “check ins”. Make sure you’re listed correctly in mobile directories, and that once in your establishment, it’s clear what users are supposed to do from there.

Another planning point that can easily be ignored at the peril of any company is the follow up plan of action. Once the active part of a mobile marketing campaign is complete, it’s important to follow up with your customers. Mobile audiences expect a high level of interaction. If the only time they hear from you is when you’re selling something, then you could be in danger of facing a dwindling opt-in list. It should always be a part of your plan to follow up after every campaign. You can send a survey, poll, text, drive users to a mobile site with questions. You can even use mobile social networking to follow up with your audience to get their important feedback and interaction. No matter what stage of the process you’re in, remember not to make the mistake of jumping into the execution stage of a mobile marketing campaign without proper planning.

Test & Learn- The great thing about mobile marketing, is that results are extremely trackable and accurate. You decide what you want to learn about your audience, product, service, or offer, and with mobile marketing, you get clear, measurable results virtually instantly. No matter what form of mobile you choose, make sure to have an understanding of not only what your goals are, but of what questions you hope to answer. Also keep in mind, that the insight gained from mobile campaigns can cross over to other channels in your marketing mix.

For more ways to find your pot of gold with mobile marketing, visit www.mowbi.com or call 800-985-9277. E-mail WBouton@mowbi.com or Bill@mowbi.com.

Posted in Mobile Commerce

Tags: location based marketing, location marketing, mobile campaign, mobile marketing, mobile social networking, SMS, SMS Messaging, Text Club, Text clubs, Text Messaging

Top 5 Mobile Marketing Ideas for Nightclubs

December 29th, 2010 No Comments

New Year’s Eve is almost here and if you own a bar, lounge, or nightclub; chances are, you’ve been planning ahead for this coming Friday (New Year’s Eve), as retailers planned for Black Friday, a few weeks ago. New Year’s Eve can be a huge holiday revenue-wise for nightclubs nation wide, as consumers step out to say farewell to the year past and usher in a year of new beginnings. And mobile technology presents exciting mobile marketing opportunities for nightclub owners who want to drive traffic to their establishments on this upbeat holiday. Here is a list of the Top 5 Mobile Marketing Ideas for Nightclubs. Whether you try one, or try them all, mobile marketing tools can greatly increase traffic to your venue this New Year’s Eve.

Text Message Marketing- This is the chance to make the opt-in list you’ve worked all year long to build, pay off big time. There are numerous ways nightclubs can use text messaging as a marketing tool this New Year’s Eve. One great idea is to text an exclusive drink special to your opt-in list. For example, you could text about a free pre-ball drop champagne toast going on at your venue in the next 20 minutes. Not only will this be an exciting moment for everyone in your nightclub, but it can also tempt customers on your opt-in list who are not in your club, to get there ASAP., in order to take part in the festivities. Another SMS Message that could give you immediate traffic, is a text that announces a waived cover charge for the next ten people to show up, and mention they saw the text. There are so many different ways for nightclubs to use text message marketing. A combination of knowing your audience, and creative brainstorming can set you up for an extremely successful texting campaign.

Location Marketing-This exciting form of mobile marketing allows businesses to communicate with consumers based on the consumer’s location. This is a huge opportunity for locally based companies, such as bars and nightclubs. As a local business, you should definitely be sure that you’re a part of the Mobile Directories that are key for your area, as well as major mobile search engines. This way, when people search for nightclubs in your specific city- your club appears in the search. Another way for nightclubs to use Location Based Marketing is by giving special drinks, VIP Passes, etc to people who “check-in” at your establishment. You can partner with an app like FourSquare to run this promotion, or be a little more creative. Is there a special act performing on New Year’s Eve? An ice sculpture on the bar? Have consumers take a picture of something unique about your establishment to check-in.

Mobile Social Networking- When you interact with customers via social networks, like Facebook or Twitter, don’t forget that the large social networks are all mobile- therefore, your messages should be tailored to a mobile audience. Did a local or national celebrity just walk into your nightclub? Tweet about it or post it on Facebook, with pictures. Mobile Social Networking provides real time conversation between you and your customers. Keep them up to date on the latest and greatest going on at your nightclub, and they’ll be more likely to remember you this New Year’s. Another way to use Mobile Social Networking is to give free VIP Passes to the first 5 people to “like” a post, or the first 10 people to re-tweet your promotional message.

Rich Media- Mobile technology has come a long way, and this includes the capability to incorporate rich media into your mobile webpage. You can post a Youtube video of your headlining band warming up, or post a podcast of an interview with the local or national celebrities who are attending your New Year’s Eve event. You can have ringtones or Mp3s featuring music from your house or guest DJ available to download. As more and more consumers turn to the mobile web, consumer expectations have risen. People expect a rich, entertaining experience with the mobile web- this holds especially true if your business is entertainment.

Key Part of Marketing Mix-You can incorporate any of the mobile marketing ideas for nightclubs listed above or more, by simply adding them to your traditional marketing efforts. For example, your fliers could have a call to action that drives texts or mobile url visits. Your radio commercial can announce your check-in promotion. Your newspaper ad can drive users to your Facebook page.

No matter which mobile marketing option you choose, it’s a smart move for nightclub owners to add mobile to your mix this New Year’s Eve, and into 2011. For cutting edge mobile tools that will help you reach your customers, year-round visit www.mowbi.com. Or call 800-985-9277. E-mail Bill@mowbi.com.

Posted in Mobile Commerce

Tags: ideas, Location Based Targetting, location marketing, Mobile Advertising, mobile marketing, mobile social networking, nightclubs, SMS, Texting

Must-Try Mobile Marketing Ideas for 2011

December 14th, 2010 No Comments

2010 is coming to a close, and along with personally resolutions, many marketers and business owners are setting professional goals for 2011. One resolution that all business owners and marketers should make for the upcoming year, is integrating mobile into their marketing mix. There are numerous ways to incorporate mobile technology into your mix. Here are a few Mobile Marketing ideas to consider for 2011.

Mobile Social Commerce- With consumers being plugged in more and more each day, Mobile Social Commerce has started to gain real momentum in 2010. Consumers are now able to look to their peers for help in buying decisions, literally as they’re at the point of purchase. Review sites, Group Couponing Sites, and even traditional Social Networking sites like Twitter & Facebook are all becoming a popular part of the consumer buying process. In the upcoming year, this phenomenon is slated to grow even more popular. A great way to join the mobile marketing game, is by participating in Mobile Social Commerce. You could submit a deal or limited time promotion to a Group Coupon site, like Groupon.com, announce a sale on Twitter that’s only good for the first 20 customers who call/text/visit your store; the possibilities are endless.

Location Based Marketing- With the explosion in popularity of check in apps like FourSquare and Gowalla in 2010, it’s only natural that a mobile marketing idea to try in 2011 is location based marketing. Check in apps give users points, and special deals for “checking-in” at various locations. Location based marketing offers unlimited opportunity to get a spike in sales, and is an excellent marketing tool for retail stores, restaurants, hotels, etc. One location based marketing idea to try: The first X amount of people to check-in to your establishment on Foursquare, will receive X amount off their purchase that day.

Mobile Directories- Depending on your business model, you can either participate in mobile directories by having your mobile site included, or you can create a mobile directory, and sell memberships to your customers. Mowbi Mobile Directories is a great mobile directory tool that you can use to start your own mobile directory. No matter which option you choose, in order to be competitive in mobile search marketing, it is important to make sure you’re listed in mobile directories.

These ideas only scratch the surface of the exciting mobile marketing opportunities that lay ahead. For more information about mobile tools available for any marketing plan- anytime, visit www.mowbi.com. Or call 1-800-985-9277. E-mail questions/ideas to Bill@mowbi.com .

Posted in Mobile Commerce

Tags: Location Based Targetting, Mobile Directory, mobile marketing, mobile marketing ideas, mobile social commerce, mobile social networking, mowbi mobile directory

Holiday Season is Near- Is Your Business Ready?

September 9th, 2010 No Comments

The biggest shopping season is almost upon us (literally weeks away). If you operate a retail/e-tail store, or are in the restaurant/hospitality industry, then chances are, you’ve been thinking about the upcoming holiday season. With all of the new technology available, this year, marketing will likely be much different than holiday times of the past. Proof? According to statistics from PayPal, payments via mobile device have increased by 650% since 2008. Is your business prepared for the 2010 Holiday Season?

Here are some great ideas on using Mobile Marketing and Mobile Commerce to boost sales this holiday season.

Implement a solid SMS Marketing Plan- With 2010 slated to be the year of the largest mobile commerce push, and the already large, yet ever increasing consumer comfort level with texting; a well thought out text messaging plan could be a major sales driver. There are numerous ways to use SMS as a marketing tool this holiday season, ranging from texting about an exclusive sale, to texts that inform consumers of the availability of popular items. Opportunities are only limited to your creativity and marketing savvy. Just be sure that your list is opted-in.

Use Location Based Targeting- One of the several benefits of mobile technology is that marketers have the opportunity to reach a highly targeted audience, while they are literally at the point of purchase. This technology is part of what gives mobile marketing an edge. You can use location-based targeting to reach out to your consumers with coupons, special deals, or other incentives while they are at a location where they’re likely to buy.

Have a strong mobile presence- The consumers who are more likely to have disposable income are the exact same consumers who are using their mobile phones to price compare, snap/share pictures, check out online reviews, and look into social networking sites such as Twitter as they shop. This gives businesses unprecedented opportunity to communicate with customers, and it also gives businesses an extremely compelling reason to get into the mobile game immediately. There is a lot of clutter during the holiday season. You don’t want your company to be the one that’s overlooked because your mobile website takes too long to load, or your competitors are offering tutorials/product demos on the mobile web. At the very least, as you head into holiday season, have a mobile friendly version of your website, and be active on mobile social networking sites.

For more information about mobile commerce, and for affordable, powerful mobile solutions visit www.mowbi.com or call 1-800-985-9277. Questions? E-mail Bill@mowbi.com or Jordan@mowbi.com

Posted in Mobile Commerce

Tags: Holiday Season 2010, Location Based Targeting, Mobile Commerce, mobile marketing, mobile social networking, SMS

Planning your Mobile Social Networking Campaign

July 23rd, 2010 No Comments

Mobile Social Networking presents unlimited opportunity for business owners. With more and more users spending the majority of their social networking time on a mobile device, opposed to on a traditional PC, it has become increasingly important for companies to understand how to incorporate mobile social networking into their mix. When planning your mobile social networking campaign, there are many factors to consider.

Have A Plan- With little to no overhead to get started, but a lot of opportunity to reach your customers, it may be tempting to jump into mobile social networking without creating a detailed plan. It’s just a few Tweets or Facebook updates, right? Wrong. In order to effectively market to your consumers via mobile social networking, it is crucial that you understand this new form of communication, and have a solid plan of attack in place before you begin. Do not make the mistake of approaching your mobile social networking campaign with the mindset that anyone who can Tweet can do it. Study up on social media, and bring in the help of a professional digital agency if necessary. Remember- bad publicity spreads more quickly than positive publicity in the mobile social networking realm, so go into it with a plan.

Be Consistent- When performed correctly, mobile social networking can be a powerful marketing tool for any business. An important key to gaining a solid following is maintaining a consistent, active presence on social networking sites. Mobile Social Networking is not the proper medium for one-time shot promotions. Mobile Social Networking is a way to build important, lasting relationships with base of loyal customers. No matter how you choose to use mobile social networking, remember to be consistent. Don’t set up a Facebook Group for a promotion, and disappear when your event is over, only to return 6 months later to promote your next event. Mobile Social Network users will expect you to create maintain a lasting, meaningful relationship with them.

Gain a Following- A great way to draw attention and build a following on mobile social networks is by posting engaging material, such as contests, surveys, or promotions that elicit a response. Several major companies, such as Coca Cola and Nordstrom have used this strategy to build a strong mobile social media presence for themselves.

Be Engaging- Once you have a following, make sure you are always facilitating a two way conversation with your audience. This helps create an environment of mutual respect and trust, which ultimately can bond consumers more closely to your brand- and even cause them to recommend your brand to others. There are several ways to do this, ranging from being entertaining, to giving your audience useful tools or information. Whatever you choose to do, make sure it isn’t presented as “one-sided” or as purely for marketing reasons. The mobile social networking relationship between a business and a consumer should be mutually beneficial.

To learn more about mobile social networking, and to try mobile social networking yourself for FREE, visit WWW.MOWBI.COM and sign up for Mowbi Connect. Mowbi Connect is a revolutionary mobile tool that brings all of your mobile social networks together into one, branded mobile web page that’s all about YOU. It’s an excellent way to start your mobile social networking efforts, because it makes mobile social networking incredibly easy- and it’s FREE. Just visit WWW.MOWBI.COM or call 800-985-9277. If you have any questions about Mowbi Connect or Mobile Social Networking in general, e-mail Bill@mowbi.com or Jordan@mowbi.com

Posted in Mobile Commerce, Mowbi

Tags: mobile marketing, mobile social networking, mowbi connect, mowbi mobile commerce mcommerce ecommerce

Mobile Marketing Tips for Real Estate Agents/Brokers

July 13th, 2010 No Comments

The Real Estate industry is ever changing, but one aspect that has remained constant is the need for brokers and agents to develop new, effective ways to sell commercial and residential properties. Mobile Marketing presents excellent opportunities for real estate agents to connect with prospective home buyers and build relationships that are mutually beneficial. Here are a few easy ways for agents and brokers to implement mobile marketing into their mix.

SMS Marketing- Have your clients opt-in to a mobile text club that automatically sends them a text when a property that fits their specifications enters the market. Not only is this an excellent service to your clients, but it also enhances your chance of moving units. You can maximize the benefits of your text club by allowing prospective clients to sign up for the club on your traditional website. It’s a win-win situation, because your prospects get homes that meet their criteria sent straight to their phones in real time, and you get to build your customer list, with a solid list of active home buyers. This is also an attractive option, because it cuts down on the costs and time of printing, posting, and distributing brochures.

Mobile Website- Create a basic mobile website using a platform such as Mowbi, that allows you to list your contact information and logo, along with click to call and click to e-mail. Use text messaging to drive traffic to your mobile website, where clients can contact you immediately. Add Google Maps, and your customers can view exact property locations and check out the neighborhoods of homes they’re interested in. You can even upgrade to a full mobile website, and allow clients to view all of your available properties and schedule showings via mobile phone. The opportunities are endless, and for the most part, very inexpensive.

Mobile Social Networking- Mowbi Connect is a free mobile social networking tool that allows you to create a mobile web space that’s all about you. This tool can be of incredible value for those in the real estate industry, because you can keep your clients and prospects instantly up to date on all available properties via all of your social networks on ONE mobile website. Did the price of a house just drop? Update your mobile opt-in list immediately, by simply updating your mobile facebook or Twitter account. All updates will automatically appear on your Mowbi Connect page and be shared with your entire network. Are there new pictures up of a property? A virtual tour? Let everyone know right away, by simply uploading the files onto your mobile Flickr or YouTube account. The updates will automatically appear to your whole network with Mowbi Connect. Mobile Social Media presents unlimited opportunity for agents and brokers. Mowbi Connect is an excellent, free tool that makes mobile social networking fast, easy, and profitable.

Visit www.mowbi.com to get your free Mowbi Connect site and call 1-800-985-9277 to talk about how Mobile Marketing can help you sell properties and build a solid, loyal client base. Call 1-800-985-9277 or e-mail Bill@mowbi.com or Jordan@mowbi.com

Posted in Mobile Commerce, Mowbi

Tags: build mobile site, create mobile store, ideas, mobile marketing, mobile social networking, real estate marketing ideas, SMS, Text Messaging, tips

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