As we enter October and start to close in on the Holiday Season, it’s important for businesses to be in full on planning mode. A couple of weeks ago, we shared some holiday marketing tips for mobile commerce, and in the giving spirit of the impending season, we’d like to share a few more useful pointers. While you enter holiday 2010 planning in full swing, consider these ideas:
Mobile Coupons: This strategy begins with having a firm understanding of your customers along with knowledge of what your hot ticket items are during the holidays. You can use this information to drive in-store and/or web traffic by sending mobile coupons to your opt-in list. This will get inventory moving, and also generate interest and traffic to your store or website. You can also use mobile couponing as a method of building your opt-in list. In exchange for agreeing to receive promotional messaging from your store, customers will receive valuable mobile coupons from you. The holiday season is a key time for using mobile coupons to build your opt-in list, because many consumers are looking for deals around the holidays, therefore, they may be more receptive to offers to join your list in exchange for coupons.
Make Sure it’s Measurable: One of the stregnths of mobile marketing is that it generates extremely trackable results. Make sure to have a solid tracking plan in place, starting with a solid understanding of the metrics you plan on using to measure campaign success. How will you definte success for your various holiday messages? Clicks? Conversion? Click to Call? Before you start planning any creative, be sure to have a concrete strategy for measuring results. Also, be sure to have a plan for optimizing your message/target opt-in list on the fly as you see results come in. This will require you to monitor results on a daily basis, and really analyze results at the end of each week.
Start Early: 2010 is slated to be a brutally competitive holiday season for retailers. In a recent report published by eMarketer, 42.7% of the consumers who participated in the study indicated that they are only planning on purchasing items that are on sale this holiday season. While past holiday seasons gave businesses a booststarting on Black Friday and Cyber-Monday, experts now caution retailers/etailers to start marketing as soon as Halloween, as consumers aren’t likely to wait around for deals this season. This means, if you haven’t started planning- get going right NOW and plan on sending your first batch of SMS Messages, Mobile Couponing, etc out by October 31st. Another upside to starting your mobile holiday campaign early is that you’ll learn about what works as far as messaging and targetting early enough to make changes if needed, and you can optimize your message and offers in time to still make a profit if need be.
For cutting edge Mobile Marketing solutions that are guaranteed to boost your holiday campaign, visit www.mowbi.com. Or call 1-800-985-9277. E-mail questions and ideas to Bill@mowbi.com or Jordan@mowbi.com
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