Posts Tagged ‘Mobile Commerce’

Wine is Going Mobile

April 19th, 2011 No Comments

In today’s business environment, virtually every industry is finding mobile technology to be a profitable addition to their marketing mix. Mobile applications are now taking on a new, refined role with many wine retailers introducing mobile wine apps.

Wine retailers are using mobile apps as tools to connect with other businesses who sell wine, and also as a tool to connect with consumers. Mobile wine apps give consumers an instant wealth of information about their favorite (or new) wines, right as their at the purchase point. There are wine apps that help users pair the best wine with their food, apps that alert wine experts when a rare or new wine has hit the market and wine apps that offer compare, contrast, and consumer review information in real time. There are many more wine app features that are simply too numerous to list. One thing certain across the board is that wine apps give users unprecedented access to information that is crucial to the wine buying process, and gives wine retailers the chance to interact with their customers on a new, more personal level.

With mobile wine apps, wine retailers can now develop deeper relationships with customers as consumers use their app to make informed decisions about each wine purchase. A higher, more social level of customer interaction also gives wine retailers many powerful marketing opportunities, like building an opt-in list and SMS based promotions.

As we progress further into the 21st century, it is likely that using a mobile wine app will become a regular step in the wine purchasing process. For more information about wine apps or mobile applications in general, visit www.mowbi.com. Or call 1-800-985-9277. E-mail WBouton@mowbi.com.

Posted in Mobile Commerce Tags: , , , ,

About the New Mowbi President – Wendy Bouton

January 27th, 2011 No Comments

Wendy 22 150x150 About the New Mowbi President Wendy BoutonWendy Bouton is the new President of Mowbi, LLC, the Maine based software development company that created a groundbreaking suite of mobile commerce and mobile marketing tools unlike anything available on the market today.

Creators of the revolutionary Mowbi Mobile Site Maker, Mowbi Mobile Invoicer, Mowbi Mobile Directories, and Mowbi Connect, Mowbi helps local and national companies enter into and become successful in the M-Commerce and Mobile Marketing realms.

Wendy comes to Mowbi with fifteen years experience in the areas of small business operations, employee management and outside business-to-business sales. She was an integral part of Winter People Image Marketing located in Freeport, Maine beginning during the start-up phase up to 25 employees. While growing an impressive book of business, Wendy led a productive sales team and managed call center operations. Wendy is a strong believer in a “team” effort approach to delivering the highest level of client satisfaction.

Since 1993, Wendy and her husband Clay have owned and managed investment properties in Maine. Her hobbies include alpine skiing, hiking, running and renovating residential homes & investment properties. Wendy resides in Yarmouth with her husband and two children.

The Mowbi team is looking forward to the exciting things to come with Wendy on board.

Posted in Mowbi Tags: , , , , , ,

Mobile Tools Consumers are Loving this Holiday Season

December 7th, 2010 No Comments

We’re right in the middle of the Holiday 2010 Season, and there are already clear mobile trends forming. As predicted, many consumers are using mobile tools to enhance their holiday shopping experience. There are still a few weeks left in the season, but here is a list of how things are shaping up so far.

Users love Check-in Deals-Several retail stores are jumping on board with offering discounts and deals to customers who “check in” with their Smartphone while they are in-store. Facebook Places, Foursquare, and Gowilla are a few of the popular apps that include this feature. As demand for this mobile marketing tool grows, so does the size and number of companies using this technology. Major retailers like Toy’s R Us and Gap have offered discounts to customers for checking-in.

Comparison Shopping is huge- Possibly the most popular mobile tool this season is scanner apps, that allow people to price compare in-store by simply scanning the bar code, using  the camera function on theirsmart phones. This is giving people the option to ask for a lower price in-store, or get products at a lower price from a competitor.

Social Coupons gain mobile following- Social couponing sites such as Groupon announce limited time deals via social networks. Many times, these deals are valid for a limited time or date. This kind of real time couponing is becoming an extremely popular mobile tool this season, because consumers are able to take advantage of exclusive deals while they’re out shopping. Consumers are also turning to mobile versions of social networks such as Twitter and Facebook to get exclusive, to-the-minute deals while on the go.

While it’s still too early to draw solid conclusions on mobile for Holiday 2010, there is one point that’s clear- consumer comfort with Mobile Commerce is rapidly growing.

If you’re ready to join the mobile revolution with cutting edge mobile commerce tools that get results, visit www.Mowbi.com or call 800-985-9277. E-mail questions/comments to Bill@Mowbi.com.

Posted in Mobile Commerce Tags: , , , , , , ,

MCommerce Black Friday-Speed is #1

November 30th, 2010 No Comments

With Black Friday and Cyber Monday behind us and the instant results reporting available with mobile, there is one major early conclusion about MCommerce that should be noted.

Speed is King- The MCommerce sites with the fastest speed often enjoyed a faster and stronger response rate. Consumers expect the same quick, ease of use from mcommerce websites as they do with PC based sites. Mobile consumers are on-the-go, and have less time and/or patience to wait for a mobile commerce site to load. MCommerce sites that create a fast, seamless process performed the best on Black Friday.

QVC, Office Max, and Dell are a few organizations who are stand outs in MCommerce performance over this year’s Black Friday season. Take a look at their mobile sites, and note their speed.

If your mcommerce site is taking too long to load, you are probably trying to fit in too much rich content. While consumers expect, and really need to have a rich web experience on your MCommerce site, overloading your mobile site can bog it down. The best advice is to keep it simple, only putting rich content that is helpful and that your consumer wants and needs. This important step is often easier said than done. It will require a keen understanding of who your customers are, and then separating the items that are essential to the success of your mcommerce site, from the content that’s better left on your PC website. Being able to harness this very delicate balance between speed and content/functionality will make or break MCommerce sites as we move further into the mobile revolution.

Mowbi offers excellent MCommerce tools along with guidance from industry experts for all of your Mobile Commerce endeavors. Visit www.Mowbi.com to view all of our exciting mobile commerce options. Or call 1-800-985-9277. E-mail questions/comments to Bill@Mowbi.com.

Posted in Mobile Commerce Tags: , , ,

Key Insights from recent Mobile Marketing Forum

November 29th, 2010 No Comments

The Mobile Marketing Association recently held a mobile marketing forum that covered some key topics that are relevant to mobile commerce. Here are a few of the takeaways that they have identified as being “key”, and that you should definitely consider when planning your mobile marketing campaign.

EVERYONE has gone Mobile-  Sesame Worldwide has entered into the mobile game.  With cutting edge mobile websites, podcast, and mobile applications, Sesame Worldwide is confident that they are doing their best to reach 21st century kids.  The takeaway here? If even Sesame Street is placing importance on mobile, YOU should be finding ways to integrate mobile into your mix as well.

Mobile thrives on action- According to a presentation by Jamie Wells of Microsoft, seventy percent of mobile searches lead to action within one hour versus one month for 70 percent of PC search users to take action. This means that one of the greatest differences to consider between mobile and the PC is that mobile is about immediate action. Remeber this when planning your mobile campaign.

Get to Know ChaCha- According to Mobilemarketer.com, ChaCha is an SMS, application and site that has real people answering questions for users. It is taking the search function to a new, socially driven level. Its site is the fastest-growing in the comScore top 100 sites, and consumers are loving this new way to search. In fact, some users feel so strongly about ChaCha, that they are wishing it good night as they shut off their phones in the evenings. This is a growing search service that you should definitely be considering when you’re planning your mobile search campaign.

Major Purchases ARE being made via Mobile Devices-As consumer comfort level with mobile commerce grows, so does the average ticket price of items that can “work” on mobile. No longer just a place where ring tones and iTunes campaigns thrive, mobile commerce now is working for big ticket items. At the Mobile Marketing Forum, Eve Richey from Dell said that three out of five of the company’s top-selling products from a mobile device are laptops. If you think that mobile won’t work for your product or service; now may be the time to think again.

Be Bold, Don’t Fear Mistakes- At the Mobile Marketing Association’s Mobile Marketing Forum, Jeffrey Hayzlett, author and “celebrity CMO”  encouraged making mistakes if it meant taking bigger risks and learning.  According to Mobilemarketer.com,  he basically said, “be bold because at the end of the day no one is going to die. This is marketing, not the ER”. Mobile Commerce and Mobile Marketing are new terrain. As with any new medium you try, there will be hits and there will be misses. From the information presented at the Mobile Marketing Forum, it’s clear that the biggest mistake one could make is to fail to add mobile to your mix at all.

To read the full recap of the Mobile Marketing Forum, visit http://www.mobilemarketer.com/cms/opinion/columns/8188.html.

For mobile commerce and mobile marketing tools that you can use right NOW, visit www.Mowbi.com. OR call 1-800-985-9277. E-mail questions/comments to Bill@Mowbi.com.

Posted in Mobile Commerce Tags: , , ,

Mowbi Mobile Directory

October 22nd, 2010 No Comments

Do you run an organization that has members? Would you like to offer a certain business sector a valuable service while increasing your revenue? Then check out Mobile Directories.

Mobile Directories give users the information they need when they need it. When someone is looking for information, odds are they have their phone with them over their computer. Your mobile directory can direct them to where they need to go.

Creating a Mobile Directory is a great service for businesses to offer existing members, and also an excellent way for companies to generate extra income by offering their members and customers a valuable service.

Mowbi has a powerful Mobile Directory tool that gives your members their own landing pages that serve as essentially, their own mobile websites.

Check out this link for full details on what the Mowbi Mobile Directory offers. And if you like what you see, feel free to “Like” it or Tweet it to your network.

http://tallyswag.com/dir/index.htm

Posted in Mobile Commerce Tags: , , , ,

Top 3 Mobile Directory Tips

October 12th, 2010 No Comments

Understanding Mobile Directories is one of the most important aspects of succeeding in Mobile Commerce. Mobile Search Engines have to be made aware of your mobile web site’s presence in order for your site to be indexed. Here are a few tips on submitting a mobile website to mobile directories.

Tip #1- Make sure to submit your mobile site to mobile search engines. Don’t assume that the search engines will just find you-they won’t. Submitting your site to mobile directories is a task that shouldn’t be ignored. And in most cases, it’s free. The only thing it will cost you is your time.  Note- Even though some mobile sites will appear to be sparse compared to traditional directories, remember that we are at the beginning of the mobile revolution. If you have been in the e-commerce field since the early days, recall how open directories looked when they first started.

Tip #2- Here is a good list of mobile directories that you can use to get started. Keep in mind-There are definitely more mobile directories out there, and it’s likely that more are developing, so be sure to stay ahead on key mobile directories:

  • Yahoo oneSearch
  • Taptu
  • Seek4Wap
  • Microsoft Live
  • Medio Systems
  • Google

    • Tip #3 – Don’t forget to also submit your blog to mobile directories. This important step will put your blog on the radar, which will support your social media efforts. Don’t waste the benefits from your blog by forgetting this important step.

    An easy way for you to make sure that your mobile site is putting it’s best foot forward, is to use the help of professionals. Check out www.mowbi.com for powerful mobile commerce solutions from experienced professionals. That’s mowbi.com or call 800-985-9277. Questions? E-mail Bill@mowbi.com or Jordan@mowbi.com.

    Posted in Mobile Commerce Tags: , , , , , ,
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