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One of the major mobile marketing tools slated to be influential next year, is location based marketing. Location Based Marketing uses a customer’s literal location to send timely, relevant information to them about the brand. A recent article from Mobile Commerce Daily, outlined three important components of a location based campaign. Here are some highlights from the article that you should consider before launching your location based marketing campaign:
Don’t rule out any audience-That is, don’t think of location based marketing as something that can only be done with Smartphone users. Many of today’s basic cell phones have the ability to receive SMS and voice calling. Depending on your target audience, you may want to consider adding text messaging or voice calling to your location based marketing efforts, in order to obtain maximum reach.
Be Creative- There are numerous methods of using location based marketing to promote your brand. Not only can you market to your opt-in list, based on location, but you can also use mobile search to reach consumers while they’re on-the-go. Using mobile search as part of your location based marketing campaign could be especially effective for restaurants, hair salons, lounges, or night clubs. A strong mobile search presence will help drive traffic to any business that takes customers on a walk-in basis.
Try Physical Engagement-An excellent aspect about mobile technology is the ability for brands to enter into physical engagement with their consumers. When planning your location based marketing campaign, be sure to consider check-in/check-out applications, that give consumers points, or special deals for checking into your business when they arrive. Another new, and fun way to engage is to have consumers take a picture with their Smartphone of a certain item, or sign in your store in order to check in/participate in your location based promotion.
No matter what plan you develop, adding location based marketing into your mix, is a sound plan for 2011. For information about powerful mobile marketing tools for any mobile campaign, visit www.mowbi.com or call 800-985-9277. E-mail questions and ideas to Bill@mowbi.com.
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