Key Insights from recent Mobile Marketing Forum

November 29th, 2010 No Comments

The Mobile Marketing Association recently held a mobile marketing forum that covered some key topics that are relevant to mobile commerce. Here are a few of the takeaways that they have identified as being “key”, and that you should definitely consider when planning your mobile marketing campaign.

EVERYONE has gone Mobile-  Sesame Worldwide has entered into the mobile game.  With cutting edge mobile websites, podcast, and mobile applications, Sesame Worldwide is confident that they are doing their best to reach 21st century kids.  The takeaway here? If even Sesame Street is placing importance on mobile, YOU should be finding ways to integrate mobile into your mix as well.

Mobile thrives on action- According to a presentation by Jamie Wells of Microsoft, seventy percent of mobile searches lead to action within one hour versus one month for 70 percent of PC search users to take action. This means that one of the greatest differences to consider between mobile and the PC is that mobile is about immediate action. Remeber this when planning your mobile campaign.

Get to Know ChaCha- According to Mobilemarketer.com, ChaCha is an SMS, application and site that has real people answering questions for users. It is taking the search function to a new, socially driven level. Its site is the fastest-growing in the comScore top 100 sites, and consumers are loving this new way to search. In fact, some users feel so strongly about ChaCha, that they are wishing it good night as they shut off their phones in the evenings. This is a growing search service that you should definitely be considering when you’re planning your mobile search campaign.

Major Purchases ARE being made via Mobile Devices-As consumer comfort level with mobile commerce grows, so does the average ticket price of items that can “work” on mobile. No longer just a place where ring tones and iTunes campaigns thrive, mobile commerce now is working for big ticket items. At the Mobile Marketing Forum, Eve Richey from Dell said that three out of five of the company’s top-selling products from a mobile device are laptops. If you think that mobile won’t work for your product or service; now may be the time to think again.

Be Bold, Don’t Fear Mistakes- At the Mobile Marketing Association’s Mobile Marketing Forum, Jeffrey Hayzlett, author and “celebrity CMO”  encouraged making mistakes if it meant taking bigger risks and learning.  According to Mobilemarketer.com,  he basically said, “be bold because at the end of the day no one is going to die. This is marketing, not the ER”. Mobile Commerce and Mobile Marketing are new terrain. As with any new medium you try, there will be hits and there will be misses. From the information presented at the Mobile Marketing Forum, it’s clear that the biggest mistake one could make is to fail to add mobile to your mix at all.

To read the full recap of the Mobile Marketing Forum, visit http://www.mobilemarketer.com/cms/opinion/columns/8188.html.

For mobile commerce and mobile marketing tools that you can use right NOW, visit www.Mowbi.com. OR call 1-800-985-9277. E-mail questions/comments to Bill@Mowbi.com.

New Mobile Coupon Module

November 19th, 2010 No Comments
Mobile coupons are an excellent way to market your brand or retail/e-tail store on a mobile directory. Not only do they give customers  incentives to buy from your business, but they also help to reinforce a strong presence on the mobile web. In fact, coupons are the most accessed pages on many directories. This can provide unlimited opportunity for your business, if you jump on board now.
Mowbi Mobile Directories is introducing  a new coupon module.
Here are only a few features:
  • Full Coupon Directory
  • Coupons Near Me
  • Search for Coupons by Keyword
  • Find Coupons by Category
  • Coupons by Brand
  • View all Free Coupons
  • More…

For a limited time, Mowbi is giving a number of directories the coupon module at no charge.

Call  today to be part of it. 1-800-985-9277 or E-Mail Bill@Mowbi.com.

Why Use A White Label App?

November 16th, 2010 No Comments

Mobile Commerce is heating up and if you own or run a business, now is a great time to consider adding a White Label App to your marketing mix.

A White Label App allows you to publish an app that has all of the tools of a regular business platform, but is branded with your company logo. Essentially, with a white label app, consumers have no idea that they are using an application that isn’t directly from your business.

White Label Apps are a great way to have a fully branded app  with  control over creativity, content, and advertising. If you want to jump into mobile commerce, but you’re not ready for a full fledged mobile commerce site, consider going the while label app route. You’ll present your customers with a professional, branded mobile experience and there are so many opportunities for marketing and relationship building.

You can use your White Label App to run promotions or contests, where your brand is reinforced each time a customer enters and views your branded app. You can use your White Label App to conduct a poll, or survey. You can use your white label app to communicate with your customers. The possibilities are endless and getting started is easy.

Visit www.mowbi.com for strong White Label App tools that help make your mobile concept a reality. That’s www.Mowbi.com or call 1-800-985-9277. Or E-mail Bill@Mowbi.com.

Top 3 Money Making Mobile App Tips

November 13th, 2010 No Comments

In current times, there is a Mobile App for just about everything. As more consumers embrace mobile technology, it is becoming increasingly important for businesses to stay ahead of the curve with Mobile Apps. Here are 3 excellent tips for businesses on how to use mobile apps to increase sales and revenue.

Incorporate the use of existing mobile apps- One of the first ways that your business can use a mobile app to increase awareness, is by making a strong mobile presence on existing popular mobile applications. Twitter, Google Maps, and Yelp are just a few of the many popular mobile apps that your business can use to drive sales. By using a mobile app such as Google Maps, you’re giving your customers a valuable service, and doing yourself a smart favor by creating a solid mobile presence.

Use Blogging Apps- You can use a mobile app to host and promote your blog. This will allow you to keep your customers completely up to date, and also give you fresh, optimized mobile content. You can also customize your blog to mobile with last minute deal announcements, and location specific content.

Directories- A huge way to make a mobile app work for you is to develop a mobile directory. A mobile directory will allow you to gain revenue from your members, and also promote your own brand. As the popularity of mobile increases, consumers are turning to their mobile phones while on the move, in waves. Audiences use mobile directories to find goods and services that they need RIGHT NOW.  You can also gain a strong mobile presence by joining another mobile directory that is relevant to your business.

Visit www.Mowbi.com for cutting edge mobile apps that can help drive sales and increase revenue. Or call 800-985-9722. E-mail Bill@Mowbi.com.

You Need a Text Club

November 10th, 2010 No Comments

A text club is an opt-in  group of customers who receive promotional texts, reminder texts, and informational text from you. Text Clubs are a great form of mobile marketing, and it is absolutely a function that should be part of your mobile marketing mix.

 Text Clubs are so great because they’re an opted-in list of customers who want to receive promotional texts from you. Text Clubs also present a great opportunity to build lasting relationships with a loyal customer base.

If your business is a retail store, you can put SMS codes with prompts to join your text club for special sales on signage throughout your establishment. Restaurants can take advantage of table top signage by placing table tents that have short code calls to action. You can also build your text club using social networking sites, like Facebook and Twitter.  Another idea for building your text club is via a text to win contest. In exchange for signing up to receive promotional texts from you, consumers join your text club in order to enter into a contest. Give something away that’s relevant to your business, and you’ll be on your way to building a strong, targeted text club.

Once you have a text club established, the opportunities for marketing and relationship building are endless. SMS Alerts are a great way to keep your customers up to date with product information, such as low inventory, or an exclusive new shipment. If you’re in the service industry, you can use your Text Club to send your customers alerts on when their next service from you is due. This would work well for a Hair Salon, Auto Mechanic, etc.

Another Text Club marketing idea is to hold a poll or survey. This can give you key insights on how your customers feel about your brand and/or industry. A poll can show you what products or services your customers think are key in your market. They can reveal what products/services your customers are happy with, along with things that they would like to see your company doing. Overall, when you use your Text Club to gain customer opinions, you’re engaging in a two way conversation with your audience, and building a strong and loyal customer base.

Visit www.mowbi.com for powerful Text Club tools for every budget. Or call 1-800-985-9277. E-mail Bill@mowbi.com or Jordan@mowbi.com.

Do It For Me – Easy Mobile Website

November 2nd, 2010 1 Comment

By now, most marketers are aware of mobile commerce and savvy marketers are finding ways to incorporate mobile technology into their mix.

Mowbi offers an excellent, easy option for creating a mobile site for your business virtually immediately. It’s called Do It For Me, and it takes all of the guesswork out of creating a mobile website for your retail or e-tail store.

The Mowbi Do It For Me tool gives you a team of professional designers and programmers that  work with you to create a customized site that looks and feels just like your website for seamless mobile conversion. It’s a cost effective way to take the time and stress out of building your mobile website.

With the holiday season upon us, Do It For Me gives businesses a way to gain a strong mobile presence, quickly and effectively without breaking the bank.

Call 1-800-985-9277 to get started or e-mail Bill@Mowbi.com. For more info, visit http://www.mowbi.com/difm/

Mowbi Mobile Directory

October 22nd, 2010 No Comments

Do you run an organization that has members? Would you like to offer a certain business sector a valuable service while increasing your revenue? Then check out Mobile Directories.

Mobile Directories give users the information they need when they need it. When someone is looking for information, odds are they have their phone with them over their computer. Your mobile directory can direct them to where they need to go.

Creating a Mobile Directory is a great service for businesses to offer existing members, and also an excellent way for companies to generate extra income by offering their members and customers a valuable service.

Mowbi has a powerful Mobile Directory tool that gives your members their own landing pages that serve as essentially, their own mobile websites.

Check out this link for full details on what the Mowbi Mobile Directory offers. And if you like what you see, feel free to “Like” it or Tweet it to your network.

http://tallyswag.com/dir/index.htm

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