Valentine’s Day is tomorrow and many people will be spending time with someone special or are in the market to find someone special to share the national day of romance with. As with shopping, directions, and social networking, many cell phone users are turning to mobile technology to find their next date. In fact a Juniper Reasearch Report Summary listed on Techcrunch, indicated that the mobile dating market is slated to expand to a $1.4 billion dollar market by 2013. Mobile Dating websites and Mobile Dating applications have exploded in popularity as comfort with mobile technology continues to rise. Mobile Dating sites can present great marketing opportunities for restaurants, movie cinemas, traditional theaters, and florists, as singles look to connect with new people and places.
An easy way for a company to tap into the marketing power of mobile dating, is to form strategic relationships with mobile dating websites. Get your cafe listed in a mobile dating app’s directory. Have your live flower delivery service offered as a way for users to send gifts or “flirt” with each other in real life. Work with a mobile dating site to allow their users to make reservations at your fine dining restaurant as they secure a date.
Another way to take advantage of the mobile dating concept would be to start your very own directory of mobile dating sites. Mobile Dating sites would pay a membership fee to be listed, and you would simply have to create a strong mobile presence for your directory.
If you haven’t seen or heard of mobile dating sites yet, take a look at the following sites to get an idea of what they’re all about. While browsing, think of how your business could fit into the mobile dating scene. Don’t forget to visit www.mowbi.com for more innovative mobile marketing tools and ideas.
Meet Moi- This is a location based mobile dating service that sends users alerts when other singles are in their area.
Dating.Mobi - This also is location based mobile dating, but offers mobile chat rooms and mobile social networking.
Dates Near Me - This site is another take on location based dating, that specifically taps into Facebook to help find and facilitate connections.