As we’ve covered in past posts, Mobile Commerce is poised to explode in popularity. Whether your company is large or small, anyone who owns and/or operates a business needs to get a mobile website ready right away. Here are a few tips on setting up a successful Mobile Commerce website:

Do NOT include content deeper than three links- The mobile audience is on the go and does not have the time (or attention span) to browse in the same manner that desktop users do. Keep content fresh, relevant, to the point, and interesting.

Unless your primary target is in developing countries (where basic model cell phones still have popularity), use XHTML for your mark-up language.

Develop a mobile sitemap that makes it clear to Google that this is your Mobile Commerce website- not your E-Commerce site.

Don’t Forget the Phone- There are many mobile phone options available to consumers. When thinking about design for your mobile commerce site, don’t forget to consider the different screen sizes, resolutions, and overall phone shapes that your mobile site will appear on. There are high end, and low end phones- wide screens, small screens, and phones that are middle of the road. Designing for specific mobile devices can seem daunting, however, the simple marketing principle of knowing your target will help you out greatly. Who your audience is should tell you what kinds of mobile devices they are likely to carry, which will then dictate the specs for your mobile commerce site. Be sure to share this information with your mobile website developers.

Do NOT use Pop-Ups- they are likely to confuse your audience and cause their service to slow down.

Limit Scrolling- Keep the page scrolling to one-direction-only. Again, the mobile audience is time pressed, and impatient. Don’t make them scroll up-down-side-side.

Check out Amazon’s take on a mobile commerce website. Their mobile site has many features that you can and should consider when thinking about design for your own mobile commerce site.

Give us a call to discuss your company’s future in Mobile Commerce. We can help you design and develop a fully optimized, functioning mobile commerce site. Call us today and ask about how to get your FREE DEMO. Call 800-985-9277 or e-mail bill@mowbi.com or jordan@mowbi.com