Did you know that if you submit an inexpensive iPhone app to iTunes, your site website or blog will get top quality one way links from Apple and over 100 other websites?
Did you know that by submitting an iPhone app and giving it away for free to promote your company, you can reach hundreds to thousands of high value potential customers month after month.
You can build an iPhone app and submit it to iTunes to develop some powerful one way links to your website along with exposing your company brand to thousands of new people. It’s not that hard to do and you can do it for less than $500.
So, how do you build your own iPhone application?
You’ve heard how expensive apps are to make, in most cases. Yet, there is one type of app that is more about the content than the code. “Of the Day Apps”. You can build a tip of the day, quote of the day or even coupon of the day app relatively easily and have it made in to an iPhone app for under $500. There are a million “of the day” ideas for what you could offer.
The materials you need are the text and images. You can use minimal graphics by using the same background image for all text. Making an “of the day” app is not too difficult and just about anyone can do it.
If you need help with the images, you might consider using www.99Designs.com and making your app graphics a contest. It’s a good way to get quality work inexpensively. Once you find an artist you like, you may be able to develop a long term relationship.
Choose your idea then make it fun and of value.
Make your app worthwhile and brand it carefully. Your iPhone app needs to have value for your customers and most of your customers do not appreciate “over branding”. You need to get your message across but your app’s first priority has to be its value to the customer.
Not to say that there are not some nice, unobtrusive, branding opportunities. When the application loads, there will be a splash page that shows for a few seconds. It will have the app title and some info about the app but it can also show a quick branding message with a company logo or other image.
The splash page loads to the home screen. The home screen is the tip of the day screen. This changes every day, of course. The layout is usually an image with the “of the day” text on the top of it but it can also be a pure html page. This is where you give your customer what they want “subtly” branded.
Then there is the About Us page. This is all yours to say and show what you want. You can have a nice welcome message with contact info and special offers. It’s expected. This screen is about you.
Make Your iPhone App Inexpensively.
You have three options for creating an “Of The Day” App. The first one is to buy a script and install it on your server. A good place to find an “of the day” script is Hot Scripts. You’ll have to configure the script for mobile use but you can find a script for no cost and save some money.
The second approach is to use an Of the Day App service like OfTheDayApps.com. Here you can build a web app using an admin backend without any knowledge of html, css or php. For under $500, your app can be made in to a native iPhone app and submitted to iTunes.
The third option is to hire an iPhone Application Developer. You can have your app made exactly the way you want it and you can have the coding and the graphic work done by professionals. This is, of course, a more expensive option starting in the two to three thousand dollar range.
Do the Apple Two Step.
Once you have your app ready to go, there are two things you can do to promote it.
Step One – Submit your web app to Apples Web App directory.
You can sign up for an account and submit your app quite easily. The only thing you’ll need extra is an icon for your site. This icon is for people saving your site to their desktop or on their phone screen.
Step Two – Submit your app to iTunes App Store.
This is the big Kahuna. It will cost money but it will also get you incredible exposure. Not only will people see and download your app by the hundreds, thousands, or even hundreds of thousands of times, you will also get a lot of one way links back to your main website. Check it out at iTunes. There is a link to every developer’s main site with their app. So, as soon as you get accepted to iTunes, your app will begin to appear in the hundred or so app directories out there and almost all of them include the same type of homepage link.
Conclusion
Once you get your first app in the app store, you will probably be hooked. The traffic you see coming to your site, the quality links and the panache of being an iPhone Application Developer are nearly intoxicating. You don’t usually have this much fun building links and driving traffic.
Finally, how many sites compete with you in Google? Where there may be over a million pages showing up for almost any competitive search these days, in iTunes, popular searches many times result in well under a hundred results. Now is the time to act. The iTunes App Store is just over a year old and the opportunity is here if you take it. How long will it be a lucrative option? Who knows? But, right now, the opportunity exists.
Resources:
Of The Day Apps: http://www.OfTheDayApps.com
Hot Scripts: http://www.hotscripts.com/search/all/%22of+the+day%22
Apple Web App Directory: http://www.apple.com/webapps/
iTunes: http://www.iTunes.com
iPhone App Coders & Developers: http://www.AppPublishing.com
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