One of the many excellent aspects of Mobile Marketing is that you can use it to augment your existing marketing mix. Radio, TV, Print, Signage- Mobile Marketing can be used to drive results to campaigns across all channels. The great thing about using mobile marketing to augment your advertising or marketing campaign is that results are measurable immediately. Here are 6 Mobile Marketing Ideas that incorporate traditional media channels. To discuss your unique ideas for marketing your company on a mobile scale give us a call at 800-985-9277 OR e-mail Bill@mowbi.com or Jordan@mowbi.com

Radio- There are exciting ways to integrate mobile marketing using SMS messaging. Radio is especially attractive for mobile marketing because most listeners are off site when they are exposed to your radio message- meaning, they are likely to respond to your call to action via mobile device.  Driving listeners to text or to your mobile site, eliminates the extra step of calling or browsing the net for your website from home.   Make your radio promotions interactive, with text based contests. Drive texts to your mobile commerce website with radio ads . A great way to do this is to offer exclusive coupons, or a text only area for a special sale event. You can present this offer through a radio spot or through a DJ endorsement. Either way, radio and mobile marketing not only compliment each other as far as driving response, but you can also get a read on results immediately.

Television- TV’s relationship with mobile marketingand mobile commerce is growing increasingly interesting. With technological advances and consumer demand, the prospect of mobile television becoming a popular vehicle of TV consumption is not entirely far-fetched. The demand for mobile TV is growing, and when it gains it’s true potential, there will be many implications for advertisers. It will absolutely mean significant changes for those in the Direct Response industry.  This  interesting topic gets a bit off subject for this post, but watch for it in future posts from us. For now, we’ll stick to the basics. For TV, SMS messaging is also a great mobile marketing tool. Programs such as American Idol and entertainment giant MTV are already texting in their programing. Not only can you use texting as part of your call to action in a TV spot; you can also insert your message into programs directly. For instance, American Idol now has voters texting in to place their votes. MTV drives their audience to opinion polls via text. If you’re running a major promotion, a great idea to consider is driving texts. You could also consider hosting a mobile website for audiences to place votes, or opinions about their favorite TV shows.

Print- Perhaps the oldest form of advertising aside from word of mouth, print ads are moving into the 21st century quite gracefully and you should be sure that your print ads are too. You can drive your target audience to text or to your mobile website. A great way to build your opt-in list is to drive your target audience to an exclusive mobile website that gives them access to special events, sales, and promotions. With mobile marketing, you can turn your print ad into an interactive tool to make sales and build a strong opt-in list.

Signage- You can incorporate mobile marketing on billboards or in store displays. Retail big wig, Bloomingdale’s was able to use a text call to action on the window of their Lexington Ave location to drive votes for their new window display. They received hundreds of votes each day, proving that consumers are willing and are ready for this kind of interaction with retailers. You can take this idea even further by driving texts for a contest or special promotion. If hundreds of consumers are willing to text in to vote- imagine how many people would be willing to text for a chance at a prize. Another great example of signage incorporating mobile marketing is Mobile Loaves & Fishes, a non-profit agency that offers services to the homeless and working poor in Austin, Texas. MLF had a billboard sign, with a local homeless man literally standing on the billboard, with the words, “I am Danny. I am Homeless. I am here.” right next to a giant call to action asking viewers to text a designated phone number to donate to Danny. Through this campaign, MLF was able to raise enough money for Danny and his wife to buy a house. Again, this shows that consumers are willing and ready to participate in traditional to mobile media. Billboards can be a great tool for driving texts traffic to your mobile website.

Give us a call to talk about how to incorporate mobile marketing into your traditional marketing mix. Call  800-985-9277 OR e-mail Bill@mowbi.com or Jordan@mowbi.com