Mobile commerce may be just starting to pick up speed in the United States, but companies are already making millions of dollars in mobile commerce revenue in Japan. In fact, the Japanese have been profiting from mobile commerce for years. Did you know that Japan reports $400 million dollars of revenue from mobile commerce each year?  Here are a few key tips from the Japanese to consider when you set out to create a mobile store.

Make it convenient & FUN- Takeshi Natsuno, a key mobile web developer in Japan has been quoted saying that mobile commerce is so popular in Japan, because it is a convenient and fun experience for consumers. When you create a mobile store,  make your content  convenient for mobile shoppers.  For instance, don’t set up create a mobile store that requires users to scroll in more than one direction to view the content on your site. Don’t use font sizes that are so small, that users have to strain to read your content. Make it as convenient for consumers to browse and shop from your mobile website as it is to shop on your e-commerce site.  Your mobile store should also have a “fun” element. Keep your content fresh, relevant, and interesting. The colors and graphics should be engaging. Have links to your blog and social media sites available on your landing page.

Your Mobile Store should be intuitive- When you create a mobile store, keep in mind that users are expecting a positive, user friendly experience. Your  mobile store should be easy to navigate. Popular links should be easy to find, sales and promotions should be prominent, checking out should be a clear and simple task.

Graphics & Images should be sized for the mobile web- This is a great reason to not simply make your e-commerce site available on the mobile web. Images that are not sized and optimized for the mobile web will either cause your store to load much too slowly or display the graphics on your mobile website in a low quality manner (i.e pixelated images). Even in Japan, where mobile technology is on the cutting edge, consumers complain about low resolution colors and images. When you create a mobile store, it is extremely important to follow the proper guidelines for content and graphics.

A great way to create your mobile store that follows some of Japan’s model for mobile commerce success is to call in the help of professionals. Call us at Mowbi to get the ball rolling on your mobile store. 800-985-9277 Or e-mail Bill@mowbi.com or Jordan@mowbi.com