Archive for the ‘Mobile Commerce’ Category

Success with Location Based Marketing

December 22nd, 2010 No Comments

One of the major mobile marketing tools slated to be influential next year, is location based marketing. Location Based Marketing uses a customer’s literal location to send timely, relevant information to them about the brand. A recent article from Mobile Commerce Daily, outlined three important components of a location based campaign. Here are some highlights from the article that you should consider before launching your location based marketing campaign:

Don’t rule out any audience-That is, don’t think of location based marketing as something that can only be done with Smartphone users. Many of today’s basic cell phones have the ability to receive SMS and voice calling. Depending on your target audience, you may want to consider adding text messaging or voice calling to your location based marketing efforts, in order to obtain maximum reach.

Be Creative- There are numerous methods of using location based marketing to promote your brand. Not only can you market to your opt-in list, based on location, but you can also use mobile search to reach consumers while they’re on-the-go. Using mobile search as part of your location based marketing campaign could be especially effective for restaurants, hair salons, lounges, or night clubs. A strong mobile search presence will help drive traffic to any business that takes customers on a walk-in basis.

Try Physical Engagement-An excellent aspect about mobile technology is the ability for brands to enter into physical engagement with their consumers. When planning your location based marketing campaign, be sure to consider check-in/check-out applications, that give consumers points, or special deals for checking into your business when they arrive. Another new, and fun way to engage is to have consumers take a picture with their Smartphone of a certain item, or sign in your store in order to check in/participate in your location based promotion.

No matter what plan you develop, adding location based marketing into your mix, is a sound plan for 2011. For information about powerful mobile marketing tools for any mobile campaign, visit www.mowbi.com or call 800-985-9277. E-mail questions and ideas to Bill@mowbi.com.

Posted in Mobile Commerce Tags: , , , , , ,

Mobile Marketing Ideas for Travel Agents

December 16th, 2010 No Comments

As quickly as the holiday season came upon us, it is now coming to a fast close.  In the next few weeks, many consumers will be switching gears from the holidays, to planning their winter vacation. If you’re a Travel Agent, or are in the Travel Industry, now is the time to start planning your marketing efforts  for vacation season. There are numerous marketing opportunities for travel agents with mobile technology. Here are a few mobile marketing ideas for travel agents, to help get you started:

Run a SMS Campaign-Start by building a strong opt-in list. An easy way to do this would be to place copy on your website, business card, or fliers, that offers travel tips or last minute deals via text. Consumers sign up to receive this useful information/deals from you, and in exchange, they agree to receive promotional texts from you as well. You can then use SMS marketing to run a number of promotions. For instance, you could  use texting to announce an exclusive, limited time travel package; you could have a sweepstakes where the first X amount of users to text X code receive one free night at a hotel of their choice. Once you have a solid opt-in list, the opportunities are endless.

Build a loyal customer base- Mobile Marketing allows you to build meaningful relationships with your clients. Send out surveys on a certain travel package, or have customers take a poll on the most sought after destination this year. Not only will asking these kinds of questions provide you with important insight into client needs, but you will also be establishing a conversation with your customers- rather than the traditional, one way marketing messages of the past.

Create a Mobile Website-Since at some point, your clients will be in travel mode, having a mobile site they can refer back to would be key. In fact, a great idea for Travel Agents would be hosting a Mobile Directory. Your Mobile Directory could incorporate mobile sites for restaurants, shops, hotels, and other places of interest that are in the area of your travel packages. This would be an excellent service for your clients, who may be unsure of where to go/sights to see on vacation. A mobile directory could also be a source of income, as members pay you a certain amount per month to participate in your Directory. Mowbi Mobile Directory is an exciting mobile directory option that would be perfect for a Travel Agent who wants to make extra money, by simply offering a service their clients would appreciate.

Another great thing about mobile marketing is that response is 100% measurable. So if you’ll know right away if you’re sending out the right message to your clients. No matter which Mobile Marketing Idea for Travel Agents you choose, make sure to keep the content relevant to your clients, and make sure that you are learning from each campaign.

For more information about Mobile Marketing, or the Mowbi Mobile Directory, visit www.mowbi.com or call 800-985-9277. E-mail questions/comments to Bill@mowbi.com.

Posted in Mobile Commerce Tags: , , , , ,

Mobile Tools Consumers are Loving this Holiday Season

December 7th, 2010 No Comments

We’re right in the middle of the Holiday 2010 Season, and there are already clear mobile trends forming. As predicted, many consumers are using mobile tools to enhance their holiday shopping experience. There are still a few weeks left in the season, but here is a list of how things are shaping up so far.

Users love Check-in Deals-Several retail stores are jumping on board with offering discounts and deals to customers who “check in” with their Smartphone while they are in-store. Facebook Places, Foursquare, and Gowilla are a few of the popular apps that include this feature. As demand for this mobile marketing tool grows, so does the size and number of companies using this technology. Major retailers like Toy’s R Us and Gap have offered discounts to customers for checking-in.

Comparison Shopping is huge- Possibly the most popular mobile tool this season is scanner apps, that allow people to price compare in-store by simply scanning the bar code, using  the camera function on theirsmart phones. This is giving people the option to ask for a lower price in-store, or get products at a lower price from a competitor.

Social Coupons gain mobile following- Social couponing sites such as Groupon announce limited time deals via social networks. Many times, these deals are valid for a limited time or date. This kind of real time couponing is becoming an extremely popular mobile tool this season, because consumers are able to take advantage of exclusive deals while they’re out shopping. Consumers are also turning to mobile versions of social networks such as Twitter and Facebook to get exclusive, to-the-minute deals while on the go.

While it’s still too early to draw solid conclusions on mobile for Holiday 2010, there is one point that’s clear- consumer comfort with Mobile Commerce is rapidly growing.

If you’re ready to join the mobile revolution with cutting edge mobile commerce tools that get results, visit www.Mowbi.com or call 800-985-9277. E-mail questions/comments to Bill@Mowbi.com.

Posted in Mobile Commerce Tags: , , , , , , ,

The Portland Regional Chamber has gone Mobile with Mowbi

December 1st, 2010 No Comments

The Portland Regional Chamber has officially gone mobile with Mowbi!

Check out the official announcement in this excerpt from the Chamber’s recent Newsletter:

“The Portland Regional Chamber is pleased to announce the launch of a new mobile application called “Portland, Maine” developed by Portland mobile commerce company Mowbi, LLC.  The site can be viewed on computers by visiting www.portland.mowbi.com, or by going to www.portlandregion.comon most mobile browsers. The downloadable ap will be available on itunes, the Android Market, and ovi soon.

The mobile web site allows users to search under key categories including Where to Eat, Go Shopping, Where to Stay, Things to Do, and Find a Business. Users also have the option of searching for Chamber Members by name or by using the What’s Near Me? button which uses gps to search for businesses in the area of the mobile device.

As part of this alliance, Chamber Members can now take advantage of the Mowbi mobile directory. Through the directory, all Chamber members will receive a free one page mobile website, which will act as an enhanced mobile directory listing for each organization, complete with vital company information such as directions, means of contact, and a corporate logo.”

The Mowbi Team is excited to offer cutting edge technology to the Chamber and all  of their members and customers.  We also look forward to seeing Chamber members take advantage of the powerful tools included with the Mowbi Mobile Directory.

For more information about Mowbi and all of the mobile options available through this powerful platform, visit www.Mowbi.com. Or call 800-985-9277. E-Mail Bill@Mowbi.com.

Posted in Mobile Commerce Tags: , , , , , , , , ,

MCommerce Black Friday-Speed is #1

November 30th, 2010 No Comments

With Black Friday and Cyber Monday behind us and the instant results reporting available with mobile, there is one major early conclusion about MCommerce that should be noted.

Speed is King- The MCommerce sites with the fastest speed often enjoyed a faster and stronger response rate. Consumers expect the same quick, ease of use from mcommerce websites as they do with PC based sites. Mobile consumers are on-the-go, and have less time and/or patience to wait for a mobile commerce site to load. MCommerce sites that create a fast, seamless process performed the best on Black Friday.

QVC, Office Max, and Dell are a few organizations who are stand outs in MCommerce performance over this year’s Black Friday season. Take a look at their mobile sites, and note their speed.

If your mcommerce site is taking too long to load, you are probably trying to fit in too much rich content. While consumers expect, and really need to have a rich web experience on your MCommerce site, overloading your mobile site can bog it down. The best advice is to keep it simple, only putting rich content that is helpful and that your consumer wants and needs. This important step is often easier said than done. It will require a keen understanding of who your customers are, and then separating the items that are essential to the success of your mcommerce site, from the content that’s better left on your PC website. Being able to harness this very delicate balance between speed and content/functionality will make or break MCommerce sites as we move further into the mobile revolution.

Mowbi offers excellent MCommerce tools along with guidance from industry experts for all of your Mobile Commerce endeavors. Visit www.Mowbi.com to view all of our exciting mobile commerce options. Or call 1-800-985-9277. E-mail questions/comments to Bill@Mowbi.com.

Posted in Mobile Commerce Tags: , , ,

Mowbi Mobile Directory

November 30th, 2010 No Comments

mowbi mobile directory 240 Mowbi Mobile DirectoryMowbi has launched a new website geared specifically towards the Mowbi Mobile Directory product. This website examines the benefits of building a Mowbi Mobile Directory. The site describes the features as well as the ability to monetize the directory to create multiple income streams.

Visit: Mowbi Mobile Directory

A Mowbi mobile directory is built with your needs in mind. There are many features including tap to call, tap to email, directions, videos, news feeds and more. Call us to discuss the features you would like. 1-800-985-9277.

Mobile directories are more powerful than web directories simply because they are more convenient.  The Mowbi Mobile Directory is a cutting edge tool that gives you an edge on your competition. Check out our new website to see how you can get the edge for your company or organization.

Posted in Mobile Commerce Tags: , ,

Key Insights from recent Mobile Marketing Forum

November 29th, 2010 No Comments

The Mobile Marketing Association recently held a mobile marketing forum that covered some key topics that are relevant to mobile commerce. Here are a few of the takeaways that they have identified as being “key”, and that you should definitely consider when planning your mobile marketing campaign.

EVERYONE has gone Mobile-  Sesame Worldwide has entered into the mobile game.  With cutting edge mobile websites, podcast, and mobile applications, Sesame Worldwide is confident that they are doing their best to reach 21st century kids.  The takeaway here? If even Sesame Street is placing importance on mobile, YOU should be finding ways to integrate mobile into your mix as well.

Mobile thrives on action- According to a presentation by Jamie Wells of Microsoft, seventy percent of mobile searches lead to action within one hour versus one month for 70 percent of PC search users to take action. This means that one of the greatest differences to consider between mobile and the PC is that mobile is about immediate action. Remeber this when planning your mobile campaign.

Get to Know ChaCha- According to Mobilemarketer.com, ChaCha is an SMS, application and site that has real people answering questions for users. It is taking the search function to a new, socially driven level. Its site is the fastest-growing in the comScore top 100 sites, and consumers are loving this new way to search. In fact, some users feel so strongly about ChaCha, that they are wishing it good night as they shut off their phones in the evenings. This is a growing search service that you should definitely be considering when you’re planning your mobile search campaign.

Major Purchases ARE being made via Mobile Devices-As consumer comfort level with mobile commerce grows, so does the average ticket price of items that can “work” on mobile. No longer just a place where ring tones and iTunes campaigns thrive, mobile commerce now is working for big ticket items. At the Mobile Marketing Forum, Eve Richey from Dell said that three out of five of the company’s top-selling products from a mobile device are laptops. If you think that mobile won’t work for your product or service; now may be the time to think again.

Be Bold, Don’t Fear Mistakes- At the Mobile Marketing Association’s Mobile Marketing Forum, Jeffrey Hayzlett, author and “celebrity CMO”  encouraged making mistakes if it meant taking bigger risks and learning.  According to Mobilemarketer.com,  he basically said, “be bold because at the end of the day no one is going to die. This is marketing, not the ER”. Mobile Commerce and Mobile Marketing are new terrain. As with any new medium you try, there will be hits and there will be misses. From the information presented at the Mobile Marketing Forum, it’s clear that the biggest mistake one could make is to fail to add mobile to your mix at all.

To read the full recap of the Mobile Marketing Forum, visit http://www.mobilemarketer.com/cms/opinion/columns/8188.html.

For mobile commerce and mobile marketing tools that you can use right NOW, visit www.Mowbi.com. OR call 1-800-985-9277. E-mail questions/comments to Bill@Mowbi.com.

Posted in Mobile Commerce Tags: , , ,

Why Use A White Label App?

November 16th, 2010 No Comments

Mobile Commerce is heating up and if you own or run a business, now is a great time to consider adding a White Label App to your marketing mix.

A White Label App allows you to publish an app that has all of the tools of a regular business platform, but is branded with your company logo. Essentially, with a white label app, consumers have no idea that they are using an application that isn’t directly from your business.

White Label Apps are a great way to have a fully branded app  with  control over creativity, content, and advertising. If you want to jump into mobile commerce, but you’re not ready for a full fledged mobile commerce site, consider going the while label app route. You’ll present your customers with a professional, branded mobile experience and there are so many opportunities for marketing and relationship building.

You can use your White Label App to run promotions or contests, where your brand is reinforced each time a customer enters and views your branded app. You can use your White Label App to conduct a poll, or survey. You can use your white label app to communicate with your customers. The possibilities are endless and getting started is easy.

Visit www.mowbi.com for strong White Label App tools that help make your mobile concept a reality. That’s www.Mowbi.com or call 1-800-985-9277. Or E-mail Bill@Mowbi.com.

Posted in Mobile Commerce, Mowbi Tags: , ,

Top 3 Money Making Mobile App Tips

November 13th, 2010 No Comments

In current times, there is a Mobile App for just about everything. As more consumers embrace mobile technology, it is becoming increasingly important for businesses to stay ahead of the curve with Mobile Apps. Here are 3 excellent tips for businesses on how to use mobile apps to increase sales and revenue.

Incorporate the use of existing mobile apps- One of the first ways that your business can use a mobile app to increase awareness, is by making a strong mobile presence on existing popular mobile applications. Twitter, Google Maps, and Yelp are just a few of the many popular mobile apps that your business can use to drive sales. By using a mobile app such as Google Maps, you’re giving your customers a valuable service, and doing yourself a smart favor by creating a solid mobile presence.

Use Blogging Apps- You can use a mobile app to host and promote your blog. This will allow you to keep your customers completely up to date, and also give you fresh, optimized mobile content. You can also customize your blog to mobile with last minute deal announcements, and location specific content.

Directories- A huge way to make a mobile app work for you is to develop a mobile directory. A mobile directory will allow you to gain revenue from your members, and also promote your own brand. As the popularity of mobile increases, consumers are turning to their mobile phones while on the move, in waves. Audiences use mobile directories to find goods and services that they need RIGHT NOW.  You can also gain a strong mobile presence by joining another mobile directory that is relevant to your business.

Visit www.Mowbi.com for cutting edge mobile apps that can help drive sales and increase revenue. Or call 800-985-9722. E-mail Bill@Mowbi.com.

Posted in Mobile Commerce Tags: , , , ,
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