Our past posts have discussed mobile commerce and mobile marketing as a whole, from pricing, placement, and promotion standpoints. Here are a few great tips for strictly for advertising on a mobile scale.

Have a strong call to action- It is important to have a strong CTA no matter what media channel, but it is absolutely crucial to have a strong, clear, easy to follow call to action as a part of any mobile advertising campaign. Direct listeners to call, click, or stop by “today”. Put a limited time aspect in the mix, such as, “offer ends Friday” or “limited to the first 50 visitors”. Make the action needed to complete the sale as easy and as clear as possible- and also make sure you express why it is important to act right now.

Micro Target- One of the great aspects of mobile marketing is the ability to heavily target your audience to deliver a powerful message that is streamlined to a particular demographic. When creating mobile advertisements, be sure to take advantage of the ability to reach very specific demographics. You can create an ad targeting middle aged women in New York City who are two blocks from Macy’s at noon. You can create a mobile message for college aged men in Texas who are in downtown Dallas at 8pm on any given Friday night. You have the ability to speak to very specific target audiences- make sure your copy and design does this effectively.

Keep Copy Concise-Smart phone screens are much smaller than a stationary PC, Print Ad or Billboard, so it goes without saying- you’re working with limited space. Also, consumers who are receiving messages via mobile device, are likely to be on-the-go, meaning they do not have time to read through a lengthy SMS or mobile e-mail blast. It is important to keep your advertising copy short, pithy, and to the point (in most cases, the “point” will be the offer and the CTA).

Be Creative- Just because you’re working on a smaller screen, doesn’t mean that consumers will expect anything less in the creativity department. Mobile commerce websites have the capability to be full color, interactive, rich, and interactive. Take advantage of everything a mobile commerce site or advertisement can be with help from a pro if needed. While the potential to make an impression is still great, as more companies come on board, mobile clutter will be just as hard to break through as it is with any other medium. Have a great idea for a mobile app or mobile commerce site?   Call us at 800-985-9277 to discuss your ideas or e-mail bill@mowbi.com or jordan@mowbi.com