Wine is Going Mobile

April 19th, 2011 No Comments

In today’s business environment, virtually every industry is finding mobile technology to be a profitable addition to their marketing mix. Mobile applications are now taking on a new, refined role with many wine retailers introducing mobile wine apps.

Wine retailers are using mobile apps as tools to connect with other businesses who sell wine, and also as a tool to connect with consumers. Mobile wine apps give consumers an instant wealth of information about their favorite (or new) wines, right as their at the purchase point. There are wine apps that help users pair the best wine with their food, apps that alert wine experts when a rare or new wine has hit the market and wine apps that offer compare, contrast, and consumer review information in real time. There are many more wine app features that are simply too numerous to list. One thing certain across the board is that wine apps give users unprecedented access to information that is crucial to the wine buying process, and gives wine retailers the chance to interact with their customers on a new, more personal level.

With mobile wine apps, wine retailers can now develop deeper relationships with customers as consumers use their app to make informed decisions about each wine purchase. A higher, more social level of customer interaction also gives wine retailers many powerful marketing opportunities, like building an opt-in list and SMS based promotions.

As we progress further into the 21st century, it is likely that using a mobile wine app will become a regular step in the wine purchasing process. For more information about wine apps or mobile applications in general, visit www.mowbi.com. Or call 1-800-985-9277. E-mail WBouton@mowbi.com.

New Mobile Advertising Tip for the Travel Industry

March 26th, 2011 No Comments

It’s the time of year when many people look to escape the last of the cold winter or rainy spring by taking a vacation. The natural consumer desire to unwind presents key marketing opportunities to those who work in the travel industry. As reviewed in a previous post, Mobile Marketing is a powerful tool for travel and tourism professionals, because it provides unprecedented levels of communication and the ability to conduct real-time marketing campaigns.

A recent post in Mobile Commerce Daily outlined a great idea for travel pros to integrate mobile into their mix this vacation season. The basic idea is to conduct promotions that utilize a mix of SMS Marketing and e-mail marketing. This potent, two step communication engages consumers with e-mail newsletters or messaging, and then further engages users with a targeted marketing message. This is a powerful mobile marketing tip. Here’s how it works:

A travel agent sends a newsletter to their e-mail opt-in list. The newsletter highlights an exclusive Hawaii vacation package for two at a discounted price. The newsletter includes a link that prompts users to opt-in to their mobile opt-in list in order to be notified when the Hawaii packages are available for sale and when they have been sold out. The next week, customers who have opted in, receive a SMS communication from the travel agent, alerting them that packages are available and that mobile opt-in customers can purchase them at a deeply discounted rate. They click on a link in the text and are taken to a mobile website, where they can purchase the Hawaii package immediately, from their smartphone. When packages are sold out, the opt-in list is sent a text alerting them to the status and urging them to visit the travel agent’s mobile or standard website for more great vacation opportunities.

The above is just one of the many scenarios that an E-Mail/SMS Mobile Advertising campaign provides for travel professionals. The benefits of this type of advertising campaign span beyond an instant boost in sales. The texts that you send will be to a highly qualified audience. They opted in to receive the text, so there is a base of interest. Between the e-mail communication and SMS, customers will have to opt-in twice. This means, they would be doubled opted-in, which means you’re definitely legally compliant. And, you can get a good read on e-mail messaging, texts, and overall promotions that work, using the data gained from this kind of mobile advertising campaign.

For more information about mobile advertising for the Travel Industry and powerful mobile tools for any marketing campaign, visit www.mowbi.com. Or call 1-800-985-9277. E-mail WBouton@mowbi.com or Bill@mowbi.com.

The Freeport Merchant’s Association Finds Success with Mowbi Mobile Directories

February 23rd, 2011 No Comments

“I Highly Recommend the Mowbi Team” - Myra Hopkins

Freeport Merchants Association Executive Director Myra Hopkins recently commented, “Working with Mowbi to develop the FreeportUSA App was a great experience. From start to finish the Mowbi team was as invested in our success with the app as we were. The award winning final product far exceeded expectations the look and feel is very compelling and easy to use-it puts everything you need and want to know about Freeport in the palm of your hand. Mowbi made entering this new mobile market easy and exciting through their service and support before, during and after the development and launch of our new FreeportUSA App.”

Mobile is working for the Freeport Merchant’s Association. How many ways could your business benefit from a Mowbi Mobile Directory? For more information visit: Mowbi Mobile Directories or call 1-800-985-9277. E-mail Wendy at: wbouton@mowbi.com.

Mowbi Mobile Directories are a Perfect Fit for Chambers of Commerce

February 22nd, 2011 No Comments

FMA iPhone2 Mowbi Mobile Directories are a Perfect Fit for Chambers of CommerceDue to recent technological advancements (such as phones with better browsers), people are now accessing business information on their phones to such a degree that many predict that mobile we access will outpace web access in a year or two. A mobile directory can increase sales, coupon redemption rates, phone calls and walk in traffic. Numerous regional Chambers of Commerce are realizing the huge opportunity that mobile directories presents for themselves and their members.

Mowbi is at the forefront of the popularity explosion of mobile directories, with a line of mobile directory software that gives Chambers of Commerce  the starting point and lets them drive the development of a mobile application that will truly benefit their members.

Freeport Maine is the #1 tourist destination in Maine.The Freeport Merchants Association noticed the number of tourists with phones that allowed them to access the internet. The numbers were large and growing significantly. Since FreeportUSA.comwas already a valuable asset to its members, a mobile approach made a lot of sense. When tourists decide to visit Freeport, they can simply pull up the directory and check out the area business including coupons, menus and sales events.

To learn more about the exciting opportunities Mowbi Mobile Directories present, visit  Mowbi Mobile Directories. Or e-mail WBouton@mowbi.com. Call 1-800-985-9277.

Mobile…Dating?

February 14th, 2011 No Comments

Valentine’s Day is tomorrow and many people will be spending time with someone special or are in the market to find someone special to share the national day of romance with. As with shopping, directions, and social networking, many cell phone users are turning to mobile technology to find their next date. In fact a Juniper Reasearch Report Summary listed on Techcrunch, indicated that the mobile dating market is slated to expand to a $1.4 billion dollar market by 2013.  Mobile Dating websites and Mobile Dating applications have exploded in popularity as comfort with mobile technology continues to rise. Mobile Dating sites can present great marketing opportunities for restaurants, movie cinemas, traditional theaters, and florists, as singles look to connect with new people and places.

An easy way for a company to tap into the marketing power of mobile dating, is to form strategic relationships with mobile dating websites. Get your cafe listed in a mobile dating app’s directory. Have your live flower delivery service offered as a way for users to send gifts or “flirt” with each other in real life. Work with a mobile dating site to allow their users to make reservations at your fine dining restaurant as they secure a date.

Another way to take advantage of the mobile dating concept would be to start your very own directory of mobile dating sites. Mobile Dating sites would pay a membership fee to be listed, and you would simply have to create a strong mobile presence for your directory.

If you haven’t seen or heard of mobile dating sites yet, take a look at the following sites to get an idea of what they’re all about. While browsing, think of how your business could fit into the mobile dating scene. Don’t forget to visit www.mowbi.com for more innovative mobile marketing tools and ideas.

Meet Moi- This is a location based mobile dating service that sends users alerts when other singles are in their area.

Dating.Mobi - This also is location based mobile dating, but  offers mobile chat rooms and mobile social networking.

Dates Near Me - This site is another take on location based dating, that specifically taps into Facebook to help find and facilitate connections.

Spurwink Launches Autism App with Mowbi

February 2nd, 2011 No Comments

phone spurwink 2001 Spurwink Launches Autism App with MowbiIn an effort to provide the highest level of mental health support to children, teens, adults, and families, Spurwink has launched an iPhone application that assists adolescents and adults who are living with autism. App Publishing, a division of Mowbi LLC, developed this groundbreaking application for Spurwink.

The autism application is specifically designed for teens and adults on the autism spectrum, including Asperger’s and other developmental delays. This autism app helps support adolescents and adults in social situations by providing scenarios about every day communication with friends, classmates and other people users might encounter.

The app allows users to listen to and review stories about interacting with other people, taking care of oneself, and completing tasks that are important to every day living. The autism app also includes cues and reminders that help users navigate through social situations and everyday tasks. People with autism can use the app to assist them during situations that produce anxiety, frustration, and/or feelings of being left out or disappointed.

Spurwink is a nationally accredited non-profit organization that provides a broad range of mental health, educational and residential services for children, adolescents, adults and families.

They offer specialized programs throughout Maine and New England that are grounded in research, outcomes and evidence-based practices. For more information about Spurwink, visit http://www.spurwink.org.

Mowbi creates cutting edge custom mobile applications. For more information about Mowbi, visit http://www.mowbi.com or call 1-800-985-9277. You can e-mail Wendy at  wbouton@mowbi.com.

About the New Mowbi President – Wendy Bouton

January 27th, 2011 No Comments

Wendy 22 150x150 About the New Mowbi President Wendy BoutonWendy Bouton is the new President of Mowbi, LLC, the Maine based software development company that created a groundbreaking suite of mobile commerce and mobile marketing tools unlike anything available on the market today.

Creators of the revolutionary Mowbi Mobile Site Maker, Mowbi Mobile Invoicer, Mowbi Mobile Directories, and Mowbi Connect, Mowbi helps local and national companies enter into and become successful in the M-Commerce and Mobile Marketing realms.

Wendy comes to Mowbi with fifteen years experience in the areas of small business operations, employee management and outside business-to-business sales. She was an integral part of Winter People Image Marketing located in Freeport, Maine beginning during the start-up phase up to 25 employees. While growing an impressive book of business, Wendy led a productive sales team and managed call center operations. Wendy is a strong believer in a “team” effort approach to delivering the highest level of client satisfaction.

Since 1993, Wendy and her husband Clay have owned and managed investment properties in Maine. Her hobbies include alpine skiing, hiking, running and renovating residential homes & investment properties. Wendy resides in Yarmouth with her husband and two children.

The Mowbi team is looking forward to the exciting things to come with Wendy on board.

Mowbi’s Growth and Reorganization in 2011

January 27th, 2011 No Comments

As with most start-up ventures, Mowbi’s business activity has been, and remains, very dynamic.  The company has encountered several new business opportunities that were not part of it’s original business plan.  To capitalize on these opportunities, Mowbi has reorganized its management team and infrastructure.  Jordan Denning is now focusing on business development with a special effort towards a mobile ticketing product and Wendy Bouton has joined the company to serve as President during the company’s next phase of growth.  Wendy will manage the day-to-day operations of the Mowbi, as well as head up sales for the company’s initial core business.  Bill Broadbent will remain CEO and focus on reshaping the company’s vision and executing on the new business plan.

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